A Comprehensive Dotcom Secrets Review – Secrets Don\’T Make Friends Saying
Welcome to my review of Dotcom Secrets – Secrets Don\’T Make Friends Saying
DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and his experience assisting countless other individuals build successful companies.
If you’ve spent any amount of time in the world of internet marketing, then you’ve probably come across Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you intend to achieve success selling online, you should definitely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, workable steps for building as well as expanding any firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts concerning consumer behavior as well as the basic direction of marketing as well as commerce, understanding and also mastering selling in the digital space has ended up being necessary.
Companies that want to survive, expand, and also prosper now and also into the future must understand just how to reach and market to people online.
It’s that easy.
Even if the sale happens in digital space, or at least partially in digital space, does not suggest you need to reconsider whatever you learn about sales and marketing. Most of the tried and true sales concepts that have been used since organisations initially existed are still being made use of effectively, yet they are being integrated and also intermixed to ideal result for the digital frontier.
From crossover sales to selling on the internet one-for-one, there are several unique tools, methods, and also techniques specific to the online landscape that build on fundamental sales principles.
This mix of the old as well as the brand-new is at the foundation of what constitutes internet marketing as we know it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to achieve success online, you need to recognize what these methods are and exactly how to utilize them.
Russell Brunson didn’t invent the majority of the methods and also techniques in the book, neither does he claim to. You can find informational products that likewise describe many of the topics he provides in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow style as DotCom Secrets. Oftentimes they additionally don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the little information that make up an effective online firm, while likewise ensuring the viewers never ever forgets the big picture: rapid company growth.
Not just does he break down exactly how current companies efficiently market as well as market their items online, he provides a detailed plan for you to duplicate it within your own organisation. It has been my experience that this is the location where numerous comparable guides most importantly fall short. They focus on concept and fall short on workable information.
In short, if you wish to learn how to sell online– be it physical products, electronic items, coaching, or in-person services– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in ascending order of price.
Ideally, you would like to market individuals your finest, most expensive product right? Yet it’s not likely someone would certainly buy that from you if they really did not understand who you were yet.
With a value ladder, you can use something to people at a lower price point, where they are more happy to take out their wallets.
After that when you show the valueyou can in fact give, you’ll obtain a certain percent of customers climbing up your ladder to acquire your more pricey, but more value-packed products.
Russell after that presents the concept of a sales funnel. This is the on-line procedure you require to setup to have clients rise the levels of your value ladder.
This is just a fast intro as remainder of the book enters into even more detail concerning the technique and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about connecting with your target market.
First, Russell speaks about creating an Attractive Character.
This is everything about coming up with an on-line persona that will certainly bring in people to you and help you build a following.. These are your faithful followers that will be the ones to hurry out to get your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell explains concerning each as well as shares numerous examples to help you to understand what he indicates.
The 2nd half of the chapter explains 2 of one of the most efficient e-mail marketing approaches for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its purpose is to aid you bond your new leads with your attractive character. The crucial suggestion behind this series is to keep each email flexible and amusing.
By doing this your subscribers will WANT to open each of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he discusses his thinking behind each e-mail so you can adjust them to your very own series.
The next e-mail technique is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to preserve your relationship with your subscribers.
Due to the fact that if you don’t interact with your list regularly, they are going to forget about you and your future advertising and marketing efforts will certainly decrease in effectiveness.
What makes the day-to-day Seinfeld emails work is that they are entertaining. So each e-mail is 10% web content and also 90% enjoyment. Begin doing this as well as you will see your open rates, click rates, and discussions dramatically increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel principles and the techniques behind an effective funnel.
One of the crucial points that Russell stresses here is that you shouldn’t start from scratch when creating a funnel. It’s extremely likely that people in your target market have actually currently developed successful sales funnels. So take advantage of their experience when producing your very own.
To do this, Russell highlights the 5 aspects of any effective campaign, and also he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my biggest takeaways in this section was the value of setting up a pre-frame. To maximize your success, you need to correctly establish your visitor’s frame of mind prior to every step of your sales funnel.
To do this, you will certainly be required to recognize your website traffic’s temperature level so you can create the correct pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP purchasers (the big spenders!).
Understanding (and also implementing) all these steps will aid you get the value possible from each client, while additionally providing them maximum value.
The tail end of this section, Russell reviews the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a collection of lego blocks.
So developing a funnel for your business is a matter of mixing and matching the different blocks together.
Section 4: Funnels and also Scripts
Section four is the genuine gem of the book. This is where Russell goes into detail about some of his ideal sales funnels.
We discover the psychology he uses behind each funnel and just how they work. Then, most useful of all, he supplies you with fill in the blank themes so you can apply each funnel for your own organisation.
He likewise looks at the certain rules he makes use of for structuring the excellent One Time Offer (OTO). This is very important due to the fact that the OTO’s are where you truly make the true profit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact very same funnel he makes use of to market DotCom Secrets (and also ClickFunnels) himself.
It’s kind of amusing. He developed a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short advertisement for ClickFunnels. As mentioned previously, it’s the software program for developing the kinds of sales funnels that Russell has actually been instructing you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you presently are or will in the future be selling points and finding clients/customers from the internet (i.e., virtually all companies), then the response is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start marketing online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise gives web links to complimentary electronic sources that help viewers internalize as well as act on the principles provided in the book.
Full with extremely consumable graphics, funnel blueprints, sales scripts, and also evergreen strategies, this publication has actually become a (dog-eared) staple of the miniature library of business books I keep a rack alongside my desk.
Most importantly, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book absolutely free for life, so make sure you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or an electronic copy of his incredible book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, as well as highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all information and also no frills. The writing style is succinct and also organized as well as the accompanying graphics are super easy to understand and are “crafted for instant recall.”
This book is a valuable tool. Advertising and marketing and also sales in digital spaces can appear so overwhelming. There are so many moving pieces and also variables that a book like DotCom Secrets that understands the madness in such a practical means really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Secrets Don\’T Make Friends Saying. If you’re interested to get a copy, click here to obtain your free copy.