A Comprehensive Dotcom Secrets Review – Secrets Dogs Know About You
Welcome to my review of Dotcom Secrets – Secrets Dogs Know About You
DotCom Secrets is a thorough crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online as well as his experience helping countless other individuals develop successful business.
If you have actually spent any amount of time in the world of online marketing, then you have actually probably become aware of Russell before. He’s authored a few books already as well as has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to succeed marketing online, you must definitely check out ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It’s full of actual, actionable actions for building and growing any business online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts about consumer habits and the basic direction of advertising and marketing as well as business, understanding and understanding selling in the digital space has come to be important.
Business that wish to survive, grow, as well as flourish currently as well as right into the future has to understand exactly how to reach and also offer to people over the internet.
It’s that simple.
Just because the sale occurs in digital space, or at least partly in digital space, does not mean you are required to reconsider everything you find out about sales and selling. A number of the tried and true sales principles that have actually been used since businesses first existed are still being used effectively, yet they are being incorporated and also hybridized to optimal effect for the digital frontier.
From crossover sales to offering on the internet one-for-one, there are several special tools, methods, as well as strategies specific to the on-line landscape that build on basic sales concepts.
This mix of the old as well as the brand-new is at the foundation of what constitutes web marketing as we understand it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you have to know what these techniques are and also exactly how to use them.
Russell Brunson really did not invent a lot of the strategies and also methods in the book, nor does he claim to. You can find educational products that in a similar way describe a number of the subjects he presents in DotCom Secrets.
None of these various other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise making certain the viewers never ever forgets the big picture: rapid business growth.
Not just does he break down how current businesses successfully market and also sell their items online, he gives a step-by-step blueprint for you to duplicate it within your very own organisation. It has actually been my experience that this is the area where numerous comparable guides crucially fail. They focus on theory as well as fail on workable info.
In other words, if you intend to discover exactly how to offer online– be it physical products, electronic products, mentoring, or in-person services– you merely HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your dream customer, in rising order of price.
Ideally, you want to sell individuals your best, most pricey product right? But it’s not likely a person would certainly purchase that from you if they really did not understand who you were yet.
With a value ladder, you can provide something to individuals at a lower price point, where they are more willing to take out their wallets.
Then as soon as you demonstrate the valueyou can in fact supply, you’ll get a particular percentage of customers climbing up your ladder to buy your a lot more pricey, yet much more value-packed items.
Russell then presents the idea of a sales funnel. This is the online procedure you require to setup to have consumers rise the degrees of your value ladder.
This is just a fast introduction as rest of the book goes into even more information concerning the strategy and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about communicating with your target market.
First, Russell talks about producing an Attractive Character.
This is all about developing an online persona that will draw in individuals to you as well as assist you build a following.. These are your loyal followers who will certainly be the ones to rush out to purchase your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character defects
- Is a polarizing figure
Russell explains about each and also shares numerous instances to help you to comprehend what he indicates.
The 2nd half of the chapter explains 2 of one of the most efficient email marketing techniques for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to aid you bond your brand-new leads with your attractive character. The essential suggestion behind this sequence is to keep each e-mail flexible and enjoyable.
By doing this your subscribers will wish to open every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he uses, and he clarifies his thinking behind each email so you can adapt them to your very own sequence.
The following email technique is the Daily Seinfeld Sequence. These are the e-mails you need to be sending out to preserve your connection with your subscribers.
Due to the fact that if you do not interact with your list regularly, they are going to forget about you as well as your future advertising and marketing efforts will certainly decrease in effectiveness.
What makes the daily Seinfeld emails work is that they are amusing. So each email is 10% material and 90% enjoyment. Start doing this as well as you will certainly see your open rates, click rates, as well as conversations substantially be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel basics as well as the approaches behind an effective funnel.
One of the essential factors that Russell stresses here is that you shouldn’t go back to square one when developing a funnel. It’s highly likely that people in your target audience have currently produced successful sales funnels. So utilize their experience when creating your very own.
To do this, Russell highlights the 5 elements of any kind of effective campaign, and also he instructs you exactly how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my greatest takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you need to correctly set your site visitor’s state of mind before every action of your sales funnel.
To do this, you will need to recognize your web traffic’s temperature level so you can produce the proper pre-frame bridge.
After that you need to qualify your subscribers, purchasers as well as your VIP customers (the big spenders!).
Comprehending (and executing) all these actions will help you get the value possible from each customer, while likewise providing them optimal value.
The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a collection of lego blocks.
So developing a funnel for your organisation is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts
Section four is the actual gem of the book. This is where Russell goes into detail regarding a few of his ideal sales funnels.
We learn the psychology he utilizes behind each funnel and also how they work. After that, most helpful of all, he provides you with fill in the blank templates so you can execute each funnel for your own company.
He additionally goes over the certain guidelines he utilizes for structuring the ideal One Time Offer (OTO). This is very important because the OTO’s are where you actually make real benefit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the precise very same funnel he uses to market DotCom Secrets (and also ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to sell ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief advertisement for ClickFunnels. As stated previously, it’s the software program for producing the kinds of sales funnels that Russell has actually been showing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this much, then this book is for you.
If you presently are or will in the future be selling things and locating clients/customers from the web (i.e., basically all companies), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He likewise gives web links to complimentary digital resources that aid visitors internalize and act on the ideas provided in the book.
Loaded with highly palatable graphics, funnel plans, sales scripts, and evergreen strategies, this book has come to be a (dog-eared) staple of the small collection of business books I continue a shelf beside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be offering this book free of charge permanently, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his outstanding book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, as well as highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all details and also no frills. The writing style is concise and structured and the accompanying graphics are extremely easy to understand and are “engineered for instant recall.”
This book is a valuable tool. Advertising and marketing and sales in digital spaces can seem so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such a handy way really stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Secrets Dogs Know About You. If you’re interested to get a copy, click here to obtain your free copy.