A Comprehensive Dotcom Secrets Review – Secret Door Hardware

A Comprehensive Dotcom Secrets Review – Secret Door Hardware

Welcome to my review of Dotcom Secrets – Secret Door Hardware

DotCom Secrets is a thorough crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online as well as his experience assisting hundreds of other people develop effective business.

If you’ve spent any amount of time in the world of web marketing, then you’ve possibly come across Russell before. He’s authored a few books already as well as has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to succeed marketing online, you ought to most definitely check out ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It’s full of real, actionable actions for building as well as expanding any kind of company online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts concerning customer behavior and the general direction of marketing as well as business, understanding and also understanding marketing in the digital space has become important.

Business that intend to survive, expand, and flourish currently and right into the future should comprehend exactly how to reach and market to people online.

It’s that basic.

Just because the sale occurs in digital space, or at least partially in digital space, doesn’t suggest you need to rethink whatever you understand about sales and selling. A lot of the tried and true sales principles that have actually been used since businesses first existed are still being made use of effectively, however they are being combined and intermixed to ideal effect for the digital frontier.

From crossover sales to marketing online one-for-one, there are several special tools, techniques, and techniques specific to the online landscape that improve basic sales concepts.

This mix of the old as well as the brand-new is at the foundation of what comprises internet marketing as we understand it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.

If you intend to achieve success online, you need to recognize what these methods are and how to utilize them.

Russell Brunson didn’t invent the majority of the methods and strategies in the book, neither does he declare to. You can discover educational products that in a similar way detail a lot of the topics he offers in DotCom Secrets.

None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic method.

In DotCom Secrets, Brunson intertwines all the small information that make up a successful online firm, while additionally making sure the viewers never ever loses sight of the big picture: exponential business growth.

Not just does he break down how current companies successfully market and offer their items online, he offers a step-by-step blueprint for you to reproduce it within your own company. It has actually been my experience that this is the area where lots of comparable guides most importantly fail. They concentrate on concept and also fail on actionable details.

Basically, if you intend to learn just how to sell online– be it physical items, electronic products, training, or in-person solutions– you merely NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders as well as Funnels

To begin the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in rising order of price.

Ideally, you wish to sell individuals your ideal, most pricey product right? However it’s unlikely a person would purchase that from you if they really did not know who you were yet.

With a value ladder, you can use something to individuals at a lower price point, where they are much more happy to pull out their wallets.

Then once you show the valueyou can in fact supply, you’ll get a certain portion of buyers climbing your ladder to buy your much more costly, yet much more value-packed products.

Russell after that introduces the idea of a sales funnel. This is the online process you need to setup to have consumers rise the levels of your value ladder.

This is simply a fast intro as rest of the book goes into even more detail about the method as well as psychology for building out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about communicating with your audience.

First, Russell discusses producing an Attractive Character.

This is everything about creating an on-line character that will bring in individuals to you and also aid you build a following.. These are your loyal followers who will certainly be the ones to hurry out to acquire your products.

There are 4 elements you require for an attractive character:


  • Having a backstory
  • The ability to speak in parables
  • Being able to share your character flaws
  • Is a polarizing figure

Russell goes into detail regarding each and shares numerous instances to aid you to comprehend what he indicates.

The second half of the chapter describes 2 of one of the most effective email marketing techniques for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its objective is to assist you bond your new leads with your attractive character. The essential suggestion behind this series is to keep each e-mail flexible and amusing.

By doing this your subscribers will certainly wish to open up each of your e-mails.

Russell shares one of the 5 e-mail soap opera sequences that he uses, and he describes his thinking behind each email so you can adapt them to your own series.

The next e-mail method is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to maintain your relationship with your subscribers.

Because if you do not interact with your list often, they are going to forget about you and also your future marketing efforts will certainly lower in performance.

What makes the everyday Seinfeld emails work is that they are amusing. So each email is 10% content and 90% entertainment. Start doing this and also you will see your open rates, click rates, and also conversations drastically be boosted.

Section 3: “Funnelology”

The third section of DotCom Secrets is everything about funnel fundamentals and also the methods behind a successful funnel.

One of the essential points that Russell highlights right here is that you should not start from scratch when producing a funnel. It’s extremely most likely that individuals in your target audience have actually currently produced successful sales funnels. So leverage their experience when producing your own.

To do this, Russell highlights the 5 aspects of any kind of effective campaign, and also he teaches you how to reverse engineer your rival’s funnels.

Next off, Russell enters into the 7 stages of a funnel.

Right here’s a quote from Russell that highlights why you need to comprehend each stage:

” The real difference between having a 6-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my biggest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you need to properly establish your visitor’s mindset prior to every action of your sales funnel.

To do this, you will be required to understand your website traffic’s temperature level so you can develop the appropriate pre-frame bridge.

Then you need to qualify your subscribers, buyers as well as your VIP purchasers (the big spenders!).

Recognizing (and also applying) all these steps will certainly assist you get the value possible from each client, while also supplying them optimal value.

The tail end of this section, Russell looks at the twenty-three building blocks of a funnel. He likens developing a funnel to having fun with a collection of lego blocks.

So developing a funnel for your business is a matter of mixing as well as matching the different blocks with each other.

Section 4: Funnels and Scripts

Section four is the real treasure of the book. This is where Russell goes into detail regarding some of his best sales funnels.

We discover the psychology he uses behind each funnel and also just how they work. After that, most helpful of all, he offers you with fill in the blank layouts so you can apply each funnel for your very own company.

He also discusses the certain rules he utilizes for structuring the perfect One Time Offer (OTO). This is important since the OTO’s are where you truly make the true benefit from your funnel.

The 7 funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the precise same funnel he makes use of to sell DotCom Secrets (and ClickFunnels) himself.

It’s kind of amusing. He constructed a funnel to offer ClickFunnels, utilizing ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is essentially a short advertisement for ClickFunnels. As pointed out earlier, it’s the software for creating the types of sales funnels that Russell has been instructing you in the book.

So … Should I Read It?

If you have actually been interested sufficiently to read this far, then this book is for you.


If you presently are or will certainly in the future be selling points as well as discovering clients/customers from the net (i.e., practically all organisations), then the solution is a dedicated YES. Yes, this book is for you. If you read nothing else before you start marketing online, read this book.


Russell Brunson’s understanding isn’t constrained to living between the covers of DotCom Secrets either.


He also supplies links to free electronic resources that help readers internalize as well as act upon the concepts offered in the book.


Packed with highly palatable graphics, funnel blueprints, sales scripts, and also evergreen techniques, this publication has come to be a (dog-eared) staple of the small library of business books I keep a rack next to my workdesk.


Most importantly, you can get a cost-free copy (simply pay shipping) directly from Russell Brunson at the web link below. He’s not going to be offering this book free of cost permanently, so ensure you claim your copy before they are all gone– or before he starts charging what this book is truly worth.


It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his outstanding book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, and highlight critical passages.


The Bottom Line


The bottom line is that DotCom Secrets is incredible. It is all information as well as no frills. The writing style is concise and also structured and also the accompanying graphics are very understandable and are “engineered for instantaneous recall.”

This book is an important tool. Marketing and also sales in digital spaces can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the madness in such a valuable way actually stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Secret Door Hardware. If you’re interested to get a copy, click here to obtain your free copy.