A Comprehensive Dotcom Secrets Review – Secret Door Found In Basement

A Comprehensive Dotcom Secrets Review – Secret Door Found In Basement

Welcome to my review of Dotcom Secrets – Secret Door Found In Basement

DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his very own multimillion-dollar companies online and his experience aiding thousands of other individuals develop effective business.

If you have actually spent any amount of time in the world of online marketing, then you’ve possibly become aware of Russell before. He’s authored a few books already and has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you want to succeed marketing online, you should absolutely take a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has plenty of real, workable steps for building and also growing any business online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the abovementioned facts concerning consumer behavior and also the general direction of advertising and also commerce, understanding as well as understanding selling in the digital space has actually become necessary.

Business that want to make it through, expand, as well as flourish currently and also right into the future needs to understand exactly how to reach as well as sell to individuals online.

It’s that basic.

Just because the sale happens in digital space, or at the very least partly in digital space, doesn’t suggest you are required to reassess everything you understand about sales and marketing. Much of the tried and true sales concepts that have been used since companies initially existed are still being used properly, yet they are being combined as well as intermixed to optimal impact for the digital frontier.

From crossover sales to offering online one-for-one, there are numerous special tools, methods, and approaches specific to the on-line landscape that improve fundamental sales principles.

This blend of the old as well as the brand-new is at the foundation of what constitutes online marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.

If you want to achieve success online, you have to understand what these methods are as well as how to use them.

Russell Brunson didn’t invent most of the strategies and also methods in the book, neither does he assert to. You can locate informative products that in a similar way detail many of the topics he offers in DotCom Secrets.

None of these various other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they additionally do not take such a holistic method.

In DotCom Secrets, Brunson intertwines all the little information that comprise a successful online company, while additionally ensuring the visitor never forgets the big picture: exponential organisation growth.

Not just does he break down how current companies effectively market as well as market their products online, he gives a step-by-step blueprint for you to reproduce it within your very own business. It has been my experience that this is the location where numerous similar guides most importantly fall short. They focus on theory and also fail on workable details.

Simply put, if you intend to find out how to offer online– be it physical products, digital products, coaching, or in-person services– you merely NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell presents you to the principle of the value ladder. This is a visual mapping of all the products/services you can provide to your desired client, in ascending order of price.

Ideally, you wish to offer individuals your finest, most pricey product right? Yet it’s unlikely a person would certainly buy that from you if they didn’t know who you were yet.

With a value ladder, you can offer something to people at a reduced price point, where they are more happy to pull out their wallets.

Then when you demonstrate the valueyou can really give, you’ll get a certain portion of customers climbing up your ladder to buy your a lot more pricey, however a lot more value-packed products.

Russell then presents the concept of a sales funnel. This is the online process you require to setup to have consumers ascend the levels of your value ladder.

This is simply a fast introduction as rest of the book enters into even more detail regarding the strategy and also psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about connecting with your audience.

First, Russell discusses developing an Attractive Character.

This is all about generating an online character that will draw in people to you as well as assist you build a following.. These are your dedicated followers who will be the ones to hurry out to purchase your products.

There are 4 components you require for an attractive character:


  • Having a backstory
  • The ability to speak in parables
  • Having the ability to share your character imperfections
  • Is a polarizing figure

Russell goes into detail about each and shares several instances to help you to understand what he suggests.

The 2nd half of the chapter explains 2 of one of the most effective e-mail marketing approaches for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its purpose is to aid you bond your new leads with your attractive character. The crucial suggestion behind this sequence is to keep each email open-ended and enjoyable.

By doing this your subscribers will certainly intend to open each of your e-mails.

Russell shares one of the 5 email soap opera sequences that he uses, and also he clarifies his thinking behind each email so you can adapt them to your very own series.

The next email technique is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to preserve your connection with your subscribers.

Since if you do not interact with your list often, they are going to forget about you and your future advertising and marketing initiatives will lower in performance.

What makes the day-to-day Seinfeld emails work is that they are amusing. So each e-mail is 10% content and 90% entertainment. Begin doing this and also you will see your open rates, click rates, as well as discussions dramatically be enhanced.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is everything about funnel principles and the methods behind a successful funnel.

Among the essential points that Russell highlights below is that you should not go back to square one when developing a funnel. It’s extremely most likely that people in your target market have currently produced effective sales funnels. So utilize their experience when creating your very own.

To do this, Russell highlights the 5 elements of any kind of effective campaign, and he teaches you just how to reverse engineer your rival’s funnels.

Next, Russell enters into the 7 phases of a funnel.

Right here’s a quote from Russell that highlights why you need to understand each phase:

” The real difference between having a six-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my biggest takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to appropriately set your site visitor’s frame of mind prior to every action of your sales funnel.

To do this, you will need to understand your traffic’s temperature so you can develop the correct pre-frame bridge.

After that you need to qualify your subscribers, purchasers as well as your VIP purchasers (the spendthrifts!).

Recognizing (as well as implementing) all these actions will certainly help you get the value possible from each customer, while also providing them optimal value.

The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens developing a funnel to having fun with a collection of lego blocks.

So creating a funnel for your business is a matter of mixing as well as matching the various blocks together.

Section 4: Funnels as well as Scripts

Section four is the genuine gem of the book. This is where Russell explains regarding a few of his ideal sales funnels.

We learn the psychology he makes use of behind each funnel and exactly how they function. Then, most practical of all, he provides you with fill in the blank templates so you can apply each funnel for your very own organisation.

He also reviews the certain rules he uses for structuring the ideal One Time Offer (OTO). This is important due to the fact that the OTO’s are where you actually make real profit from your funnel.

The seven funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the specific very same funnel he uses to market DotCom Secrets (as well as ClickFunnels) himself.

It’s sort of funny. He built a funnel to market ClickFunnels, utilizing ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is basically a short promotion for ClickFunnels. As stated previously, it’s the software application for creating the kinds of sales funnels that Russell has actually been showing you in the book.

So … Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.


If you currently are or will certainly in the future be marketing points and discovering clients/customers from the web (i.e., essentially all companies), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin marketing online, read this book.


Russell Brunson’s understanding isn’t confined to living in between the covers of DotCom Secrets either.


He also provides web links to cost-free electronic sources that assist readers internalize and act upon the principles provided in the book.


Loaded with extremely palatable graphics, funnel blueprints, sales scripts, as well as evergreen techniques, this book has actually come to be a (dog-eared) staple of the miniature collection of business books I go on a rack beside my workdesk.


Best of all, you can obtain a cost-free copy (simply pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be providing this book free of charge permanently, so see to it you claim your duplicate prior to they are all gone– or before he starts charging what this book is really worth.


It’s worth noting that Brunson isn’t handing out a PDF or an electronic copy of his outstanding book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and also highlight important passages.


The Bottom Line


The bottom line is that DotCom Secrets is awesome. It is all details and also no frills. The writing style is concise as well as structured and also the accompanying graphics are very easy to understand and also are “engineered for immediate recall.”

This book is an useful tool. Marketing and sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the chaos in such a valuable way actually stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Secret Door Found In Basement. If you’re interested to get a copy, click here to obtain your free copy.