A Comprehensive Dotcom Secrets Review – Secret Door Design

A Comprehensive Dotcom Secrets Review – Secret Door Design

Welcome to my review of Dotcom Secrets – Secret Door Design

DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online as well as his experience assisting countless other individuals build successful firms.

If you’ve spent any amount of time in the world of online marketing, then you have actually probably come across Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you want to achieve success marketing online, you ought to most definitely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It contains real, workable steps for building as well as expanding any kind of business online. No tricks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts about consumer habits and the general direction of marketing as well as commerce, understanding and grasping selling in the digital space has come to be necessary.

Business that want to endure, expand, and also prosper now as well as into the future has to comprehend how to reach and sell to people online.

It’s that easy.

Just because the sale happens in digital space, or at the very least partly in digital space, does not imply you are required to rethink every little thing you learn about sales and also selling. Most of the tried and true sales principles that have been utilized since organisations first existed are still being utilized successfully, but they are being combined and intermixed to optimal impact for the digital frontier.

From crossover sales to selling on-line one-for-one, there are a number of one-of-a-kind tools, techniques, and approaches specific to the online landscape that improve fundamental sales concepts.

This mix of the old and also the new is at the foundation of what constitutes web marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.

If you intend to achieve success online, you need to understand what these methods are and also how to use them.

Russell Brunson really did not invent a lot of the techniques and methods in the book, neither does he declare to. You can discover educational products that in a similar way detail many of the subjects he offers in DotCom Secrets.

None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they likewise do not take such a holistic method.

In DotCom Secrets, Brunson links all the small information that comprise an effective online company, while additionally ensuring the reader never ever loses sight of the big picture: rapid business growth.

Not just does he break down just how current organisations successfully market and also market their items online, he provides a step-by-step blueprint for you to reproduce it within your very own organisation. It has actually been my experience that this is the location where several similar guides crucially fail. They concentrate on theory and fail on actionable details.

In other words, if you want to discover just how to sell online– be it physical products, electronic items, training, or in-person services– you just NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and also Funnels

To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can provide to your desired client, in ascending order of price.

Preferably, you would love to offer people your finest, most costly product right? Yet it’s unlikely a person would buy that from you if they didn’t understand who you were yet.

With a value ladder, you can provide something to individuals at a reduced price point, where they are more willing to take out their wallets.

After that when you demonstrate the valueyou can really provide, you’ll get a certain percentage of purchasers climbing your ladder to buy your much more expensive, but a lot more value-packed items.

Russell then introduces the concept of a sales funnel. This is the on-line procedure you require to setup to have customers ascend the levels of your value ladder.

This is simply a quick introduction as remainder of the book goes into more information concerning the method and also psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about interacting with your audience.

First, Russell discusses creating an Attractive Character.

This is all about generating an online persona that will draw in individuals to you and aid you build a following.. These are your loyal followers that will be the ones to rush out to buy your products.

There are 4 aspects you require for an attractive character:


  • Having a backstory
  • The capacity to speak in parables
  • Having the ability to share your character imperfections
  • Is a polarizing figure

Russell explains regarding each and shares several instances to aid you to recognize what he indicates.

The 2nd half of the chapter defines 2 of one of the most efficient email marketing strategies for keeping your list engaged.

The first is called the Soap Opera Sequence. Its objective is to assist you bond your new leads with your attractive character. The vital idea behind this series is to keep each e-mail open-ended as well as entertaining.

By doing this your subscribers will WANT to open up every one of your e-mails.

Russell shares one of the 5 email soap opera sequences that he makes use of, as well as he describes his thinking behind each email so you can adapt them to your own sequence.

The next email strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to maintain your connection with your subscribers.

Due to the fact that if you don’t connect with your list regularly, they are going to forget about you and also your future advertising efforts will certainly be reduced in performance.

What makes the day-to-day Seinfeld e-mails work is that they are entertaining. So each email is 10% content and also 90% entertainment. Start doing this and also you will see your open rates, click rates, and conversations substantially be enhanced.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is all about funnel principles and the techniques behind an effective funnel.

One of the vital factors that Russell stresses below is that you should not go back to square one when creating a funnel. It’s extremely most likely that individuals in your target audience have currently developed effective sales funnels. So leverage their experience when developing your own.

To do this, Russell highlights the 5 aspects of any type of successful campaign, as well as he teaches you exactly how to reverse engineer your rival’s funnels.

Next, Russell enters into the 7 phases of a funnel.

Below’s a quote from Russell that highlights why you need to understand each stage:

” The real difference between having a six-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my largest takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to correctly establish your visitor’s frame of mind prior to every action of your sales funnel.

To do this, you will need to recognize your traffic’s temperature level so you can create the appropriate pre-frame bridge.

After that you need to qualify your subscribers, buyers and your VIP purchasers (the spendthrifts!).

Comprehending (as well as executing) all these steps will aid you get the value possible from each customer, while additionally providing them maximum value.

The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a set of lego blocks.

So developing a funnel for your company is a matter of mixing and matching the different blocks together.

Section 4: Funnels as well as Scripts

Section 4 is the genuine gem of the book. This is where Russell goes into detail concerning several of his finest sales funnels.

We find out the psychology he utilizes behind each funnel and how they function. Then, most useful of all, he provides you with fill in the blank themes so you can carry out each funnel for your own company.

He likewise goes over the particular guidelines he utilizes for structuring the perfect One Time Offer (OTO). This is very important because the OTO’s are where you truly make the true benefit from your funnel.

The 7 funnels he goes into are the:

  • 2 Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s very own real-world experience with them.

For instance, the Two Step- Free plus shipping funnel is the specific same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.

It’s type of funny. He developed a funnel to offer ClickFunnels, making use of ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is generally a short advertisement for ClickFunnels. As pointed out previously, it’s the software program for producing the kinds of sales funnels that Russell has been instructing you in guide.

So … Should I Read It?

If you’ve been interested sufficiently to read this much, then this book is for you.


If you currently are or will in the future be marketing things as well as discovering clients/customers from the web (i.e., virtually all companies), then the solution is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start marketing online, read this book.


Russell Brunson’s understanding isn’t constrained to living between the covers of DotCom Secrets either.


He additionally gives web links to complimentary electronic sources that help readers internalize and act upon the ideas provided in the book.


Packed with extremely consumable graphics, funnel plans, sales scripts, as well as evergreen strategies, this book has actually become a (dog-eared) staple of the miniature library of business books I continue a shelf beside my desk.


Most importantly, you can obtain a totally free copy (simply pay shipping) directly from Russell Brunson at the web link below. He’s not going to be providing this book completely free forever, so make sure you claim your copy prior to they are all gone– or before he begins charging what this book is actually worth.


It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, and also highlight critical passages.


The Bottom Line


The bottom line is that DotCom Secrets is amazing. It is all details and also no frills. The writing style is succinct and also organized and also the accompanying graphics are extremely understandable and also are “engineered for immediate recall.”

This book is an useful tool. Advertising and sales in digital spaces can seem so frustrating. There are many moving pieces as well as variables that a book like DotCom Secrets that understands the insanity in such a practical means really stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Secret Door Design. If you’re interested to get a copy, click here to obtain your free copy.