A Comprehensive Dotcom Secrets Review – How To Use Clickfunnels For Real Estate Agents
Welcome to my review of Dotcom Secrets – How To Use Clickfunnels For Real Estate Agents
DotCom Secrets is a comprehensive crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and also his experience assisting hundreds of other people develop successful firms.
If you have actually spent any quantity of time in the world of internet marketing, then you have actually probably come across Russell before. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to succeed selling online, you must definitely have a look at ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It’s full of real, workable steps for building and also expanding any business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer behavior as well as the general direction of advertising and marketing and business, understanding and mastering selling in the digital space has come to be necessary.
Companies that wish to endure, grow, and also thrive currently as well as right into the future has to recognize exactly how to reach as well as market to individuals over the internet.
It’s that basic.
Even if the sale takes place in digital space, or at least partially in digital space, doesn’t indicate you are required to rethink whatever you learn about sales and marketing. Many of the tried and true sales concepts that have been used since companies initially existed are still being made use of successfully, however they are being combined and also hybridized to optimum effect for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous special tools, techniques, and also methods specific to the online landscape that build on fundamental sales principles.
This mix of the old and the brand-new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you need to know what these techniques are and also how to utilize them.
Russell Brunson didn’t invent the majority of the techniques and also methods in the book, nor does he declare to. You can locate informational products that likewise outline a number of the topics he offers in DotCom Secrets.
None of these various other products, nonetheless, present the details in such an easy-to-follow layout as DotCom Secrets. In a lot of cases they additionally do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the little details that make up a successful on-line firm, while likewise ensuring the viewers never loses sight of the big picture: exponential organisation growth.
Not just does he break down just how present businesses successfully market as well as market their items online, he offers a detailed blueprint for you to replicate it within your own business. It has been my experience that this is the area where many similar guides crucially fall short. They concentrate on concept and also fall short on workable info.
In other words, if you intend to find out how to offer online– be it physical products, digital items, coaching, or in-person services– you merely HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in ascending order of price.
Preferably, you want to market people your best, most pricey item right? However it’s not likely somebody would purchase that from you if they didn’t know who you were yet.
With a value ladder, you can provide something to people at a reduced price point, where they are a lot more ready to take out their wallets.
Then when you show the valueyou can really supply, you’ll get a particular portion of customers going up your ladder to acquire your much more pricey, yet a lot more value-packed items.
Russell after that introduces the principle of a sales funnel. This is the on-line process you need to setup to have consumers ascend the degrees of your value ladder.
This is just a fast intro as rest of the book enters into more detail regarding the approach and also psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your audience.
First, Russell speaks about producing an Attractive Character.
This is everything about generating an on-line personality that will certainly draw in people to you as well as assist you build a following.. These are your devoted followers that will certainly be the ones to rush out to get your items.
There are 4 aspects you need for an attractive character:
- Having a backstory
- The capability to talk in parables
- Being able to share your character imperfections
- Is a polarizing figure
Russell explains concerning each and shares a number of examples to aid you to recognize what he means.
The second half of the chapter describes 2 of the most efficient email marketing methods for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to aid you bond your new leads with your attractive character. The crucial suggestion behind this series is to keep each email open-ended and also entertaining.
By doing this your subscribers will certainly WANT to open up every one of your emails.
Russell shares one of the 5 email soap opera sequences that he makes use of, and he explains his thinking behind each email so you can adjust them to your own sequence.
The following email method is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to keep your relationship with your subscribers.
Because if you don’t interact with your list often, they are going to forget about you and your future marketing efforts will lower in effectiveness.
What makes the everyday Seinfeld emails work is that they are enjoyable. So each email is 10% web content as well as 90% entertainment. Begin doing this and you will certainly see your open rates, click rates, and discussions significantly increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel basics and also the approaches behind an effective funnel.
One of the important points that Russell emphasizes right here is that you should not start from scratch when producing a funnel. It’s extremely likely that individuals in your target audience have already created successful sales funnels. So take advantage of their experience when creating your very own.
To do this, Russell highlights the 5 aspects of any kind of effective campaign, as well as he educates you just how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to comprehend each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to effectively set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will be required to understand your traffic’s temperature level so you can develop the proper pre-frame bridge.
Then you need to qualify your subscribers, buyers and also your VIP buyers (the spendthrifts!).
Recognizing (and carrying out) all these actions will help you get the value possible from each subscriber, while likewise supplying them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a set of lego blocks.
So developing a funnel for your company is a matter of mixing as well as matching the different blocks together.
Section 4: Funnels and also Scripts
Section 4 is the real treasure of the book. This is where Russell explains regarding some of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and also exactly how they function. Then, most useful of all, he offers you with fill in the blank layouts so you can apply each funnel for your own organisation.
He likewise discusses the certain rules he utilizes for structuring the excellent One Time Offer (OTO). This is necessary since the OTO’s are where you truly make the true profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the precise very same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.
It’s kind of funny. He developed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a brief ad for ClickFunnels. As stated previously, it’s the software application for developing the sorts of sales funnels that Russell has been instructing you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will certainly in the future be offering points and finding clients/customers from the internet (i.e., essentially all businesses), then the solution is an unfaltering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s understanding isn’t constrained to living between the covers of DotCom Secrets either.
He likewise offers links to cost-free digital sources that assist visitors internalize and act upon the concepts presented in the book.
Jam-packed with extremely consumable graphics, funnel plans, sales scripts, as well as evergreen approaches, this book has become a (dog-eared) staple of the mini collection of business books I keep on a rack alongside my workdesk.
Best of all, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be offering this book free of cost for life, so make sure you claim your duplicate prior to they are all gone– or before he starts charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t handing out a PDF or an electronic copy of his fantastic book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, and also highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all info and also no frills. The writing style is concise and also structured as well as the accompanying graphics are incredibly easy to understand as well as are “engineered for immediate recall.”
This book is an useful tool. Marketing and also sales in digital spaces can seem so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that understands the madness in such a handy method truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – How To Use Clickfunnels For Real Estate Agents. If you’re interested to get a copy, click here to obtain your free copy.