A Comprehensive Dotcom Secrets Review – Get Response Click Funnels
Welcome to my review of Dotcom Secrets – Get Response Click Funnels
DotCom Secrets is a comprehensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and his experience aiding thousands of other people develop effective companies.
If you have actually spent any quantity of time in the world of web marketing, then you have actually probably heard of Russell before. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to be successful selling online, you ought to definitely check out ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of real, actionable actions for building as well as expanding any kind of firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer habits and the basic direction of marketing and also business, understanding as well as mastering selling in the digital space has actually come to be necessary.
Business that intend to endure, expand, and prosper currently as well as into the future should recognize just how to reach and market to individuals over the internet.
It’s that easy.
Even if the sale takes place in digital space, or at the very least partially in digital space, doesn’t suggest you are required to reassess whatever you know about sales and selling. Most of the tried and true sales concepts that have been made use of since companies initially existed are still being made use of properly, however they are being integrated as well as hybridized to optimum effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are numerous special tools, strategies, and methods specific to the online landscape that improve fundamental sales principles.
This mix of the old and the new is at the foundation of what makes up online marketing as we know it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you need to understand what these techniques are as well as just how to use them.
Russell Brunson really did not invent most of the methods and also strategies in the book, nor does he claim to. You can find informational products that in a similar way detail a lot of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online firm, while also ensuring the visitor never forgets the big picture: exponential business growth.
Not only does he break down how existing businesses efficiently market and also offer their products online, he offers a step-by-step plan for you to replicate it within your own business. It has been my experience that this is the area where several comparable guides crucially fall short. They concentrate on theory as well as fall short on actionable information.
Basically, if you want to learn how to market online– be it physical items, electronic items, training, or in-person services– you just HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in rising order of price.
Preferably, you want to sell people your best, most pricey product right? But it’s not likely someone would certainly buy that from you if they really did not recognize who you were yet.
With a value ladder, you can provide something to individuals at a lower price point, where they are more ready to take out their wallets.
Then once you show the valueyou can really give, you’ll get a certain percent of buyers going up your ladder to buy your a lot more pricey, however more value-packed items.
Russell then introduces the principle of a sales funnel. This is the online process you need to setup to have customers rise the levels of your value ladder.
This is just a quick intro as rest of the book goes into even more information regarding the approach as well as psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about interacting with your target market.
First, Russell talks about creating an Attractive Character.
This is all about creating an on-line personality that will certainly attract people to you and help you build a following.. These are your loyal fans that will be the ones to hurry out to get your products.
There are 4 components you need for an attractive character:
- Having a backstory
- The capacity to talk in parables
- Being able to share your character imperfections
- Is a polarizing figure
Russell explains regarding each and shares a number of examples to help you to understand what he means.
The 2nd half of the chapter explains two of the most reliable e-mail marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its objective is to aid you bond your brand-new leads with your attractive character. The vital suggestion behind this series is to keep each e-mail flexible and also enjoyable.
By doing this your subscribers will WANT to open each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he discusses his thinking behind each e-mail so you can adapt them to your very own series.
The next e-mail approach is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending to preserve your relationship with your subscribers.
Since if you do not engage with your list regularly, they are going to forget about you and your future advertising efforts will lower in performance.
What makes the day-to-day Seinfeld emails work is that they are enjoyable. So each email is 10% web content as well as 90% enjoyment. Begin doing this and also you will certainly see your open rates, click rates, and also conversations considerably be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals and the strategies behind an effective funnel.
Among the essential factors that Russell stresses below is that you should not start from scratch when creating a funnel. It’s highly most likely that people in your target market have already developed effective sales funnels. So leverage their experience when creating your own.
To do this, Russell highlights the 5 elements of any successful campaign, and he educates you how to reverse engineer your rival’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to recognize each stage:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my biggest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to properly set your visitor’s mindset prior to every action of your sales funnel.
To do this, you will certainly need to know your traffic’s temperature so you can develop the proper pre-frame bridge.
Then you need to qualify your subscribers, buyers and also your VIP purchasers (the spendthrifts!).
Recognizing (and also implementing) all these actions will aid you get the value possible from each customer, while likewise delivering them maximum value.
The tail end of this section, Russell reviews the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a set of lego blocks.
So creating a funnel for your business is a matter of mixing and also matching the various blocks with each other.
Section 4: Funnels and Scripts
Section four is the actual treasure of the book. This is where Russell goes into detail concerning some of his ideal sales funnels.
We discover the psychology he utilizes behind each funnel and also exactly how they work. After that, most valuable of all, he provides you with fill in the blank themes so you can apply each funnel for your own business.
He additionally reviews the specific guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is necessary since the OTO’s are where you actually make real benefit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the precise same funnel he makes use of to offer DotCom Secrets (and also ClickFunnels) himself.
It’s sort of funny. He built a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As pointed out earlier, it’s the software program for developing the sorts of sales funnels that Russell has been instructing you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the net (i.e., practically all companies), then the solution is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s understanding isn’t constrained to living between the covers of DotCom Secrets either.
He likewise gives links to totally free electronic resources that assist viewers internalize and act upon the ideas presented in the book.
Full with extremely palatable graphics, funnel plans, sales scripts, as well as evergreen approaches, this publication has become a (dog-eared) staple of the mini library of business books I go on a rack alongside my desk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be giving this book absolutely free for life, so make sure you claim your copy prior to they are all gone– or before he begins charging what this book is actually worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or an electronic copy of his amazing book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the photos, and also highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all info and also no frills. The writing style is succinct and also organized and the accompanying graphics are super understandable and are “crafted for instantaneous recall.”
This book is an important tool. Advertising and sales in digital spaces can seem so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that understands the chaos in such a valuable way truly stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Get Response Click Funnels. If you’re interested to get a copy, click here to obtain your free copy.