A Comprehensive Dotcom Secrets Review – Dotcomsecrets

A Comprehensive Dotcom Secrets Review – Dotcomsecrets

Welcome to my review of Dotcom Secrets – Dotcomsecrets

DotCom Secrets is a detailed crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online as well as his experience assisting hundreds of other individuals build effective firms.

If you have actually spent any amount of time in the world of web marketing, then you have actually probably become aware of Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to be successful selling online, you must certainly have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It’s full of actual, actionable actions for building and also expanding any kind of company online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts about consumer behavior and the general direction of advertising and marketing as well as business, understanding and also grasping selling in the digital space has become essential.

Companies that want to endure, expand, and thrive now as well as right into the future has to comprehend how to reach and sell to people online.

It’s that straightforward.

Even if the sale takes place in digital space, or at the very least partially in digital space, does not imply you need to rethink everything you find out about sales as well as marketing. A lot of the tried and true sales principles that have actually been utilized since organisations first existed are still being utilized successfully, yet they are being incorporated as well as hybridized to optimum result for the digital frontier.

From crossover sales to offering on-line one-for-one, there are a number of special tools, techniques, and strategies specific to the online landscape that improve fundamental sales concepts.

This mix of the old and the brand-new is at the foundation of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.

If you want to be successful online, you need to know what these methods are as well as just how to utilize them.

Russell Brunson really did not invent a lot of the methods as well as strategies in the book, nor does he claim to. You can discover educational products that similarly detail most of the subjects he offers in DotCom Secrets.

None of these other products, however, present the info in such an easy-to-follow layout as DotCom Secrets. In a lot of cases they also don’t take such a holistic method.

In DotCom Secrets, Brunson links all the little details that comprise an effective on-line company, while also making certain the visitor never ever loses sight of the big picture: exponential organisation growth.

Not only does he break down just how existing companies successfully market and market their products online, he gives a detailed plan for you to replicate it within your own organisation. It has been my experience that this is the area where lots of similar guides crucially fall short. They concentrate on concept and also fall short on actionable info.

Basically, if you want to discover just how to sell online– be it physical products, digital products, mentoring, or in-person solutions– you just NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your dream client, in rising order of price.

Preferably, you wish to sell people your best, most costly product right? Yet it’s unlikely somebody would purchase that from you if they really did not know who you were yet.

With a value ladder, you can supply something to individuals at a lower price point, where they are much more willing to pull out their wallets.

After that when you demonstrate the valueyou can in fact give, you’ll obtain a specific percentage of purchasers climbing up your ladder to acquire your a lot more pricey, yet much more value-packed products.

Russell after that presents the concept of a sales funnel. This is the online process you need to setup to have consumers ascend the degrees of your value ladder.

This is simply a quick intro as remainder of the book enters into even more detail about the technique and also psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about interacting with your target market.

First, Russell speaks about producing an Attractive Character.

This is all about generating an on-line personality that will certainly draw in individuals to you and aid you build a following.. These are your dedicated fans that will be the ones to rush out to acquire your products.

There are 4 elements you need for an attractive character:


  • Having a backstory
  • The capacity to speak in parables
  • Being able to share your character flaws
  • Is a polarizing figure

Russell goes into detail regarding each and also shares a number of instances to help you to recognize what he implies.

The 2nd half of the chapter describes two of the most reliable email advertising methods for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its function is to aid you bond your new leads with your attractive character. The key suggestion behind this sequence is to keep each email flexible as well as enjoyable.

By doing this your subscribers will intend to open every one of your e-mails.

Russell shares one of the 5 email soap opera sequences that he uses, as well as he explains his thinking behind each e-mail so you can adjust them to your very own series.

The next email method is the Daily Seinfeld Sequence. These are the emails you need to be sending out to preserve your relationship with your subscribers.

Since if you do not connect with your list on a regular basis, they are going to forget about you as well as your future marketing initiatives will lower in performance.

What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% material as well as 90% entertainment. Begin doing this as well as you will see your open rates, click rates, and also conversations considerably be boosted.

Section 3: “Funnelology”

The third section of DotCom Secrets is everything about funnel fundamentals as well as the methods behind an effective funnel.

One of the crucial factors that Russell highlights right here is that you should not start from scratch when creating a funnel. It’s extremely likely that individuals in your target market have currently produced effective sales funnels. So leverage their experience when creating your very own.

To do this, Russell highlights the 5 aspects of any kind of successful campaign, and he instructs you exactly how to reverse engineer your competitor’s funnels.

Next off, Russell goes into the 7 stages of a funnel.

Here’s a quote from Russell that highlights why you need to understand each stage:

” The real difference between having a 6-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my most significant takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to effectively set your site visitor’s frame of mind before every step of your sales funnel.

To do this, you will be required to understand your traffic’s temperature so you can develop the proper pre-frame bridge.

After that you need to qualify your subscribers, customers and your VIP customers (the big spenders!).

Understanding (and implementing) all these steps will certainly help you get the value possible from each client, while likewise providing them optimal value.

The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He compares producing a funnel to having fun with a set of lego blocks.

So creating a funnel for your organisation is a matter of mixing and matching the various blocks together.

Section 4: Funnels as well as Scripts

Section four is the real gem of the book. This is where Russell explains regarding a few of his best sales funnels.

We learn the psychology he makes use of behind each funnel as well as how they function. After that, most helpful of all, he provides you with fill in the blank design templates so you can implement each funnel for your own company.

He likewise discusses the particular rules he uses for structuring the perfect One Time Offer (OTO). This is essential since the OTO’s are where you actually make the true benefit from your funnel.

The seven funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s very own real-world experience with them.

For instance, the Two Step- Free plus shipping funnel is the exact same funnel he makes use of to market DotCom Secrets (and ClickFunnels) himself.

It’s sort of amusing. He constructed a funnel to sell ClickFunnels, using ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is generally a brief ad for ClickFunnels. As pointed out earlier, it’s the software application for producing the types of sales funnels that Russell has been teaching you in guide.

So … Should I Read It?

If you’ve been interested sufficiently to read this much, then this book is for you.


If you currently are or will certainly in the future be marketing points as well as locating clients/customers from the web (i.e., virtually all businesses), then the solution is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.


Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.


He likewise offers links to cost-free electronic sources that aid viewers internalize and act on the principles offered in the book.


Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the mini library of business books I keep a rack next to my desk.


Best of all, you can get a free copy (simply pay shipping) straight from Russell Brunson at the web link below. He’s not going to be offering this book completely free for life, so make certain you claim your duplicate prior to they are all gone– or before he starts charging what this book is truly worth.


It’s worth noting that Brunson isn’t distributing a PDF or an electronic copy of his outstanding book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, as well as highlight important passages.


The Bottom Line


The bottom line is that DotCom Secrets is outstanding. It is all info and also no frills. The writing style is succinct and organized as well as the accompanying graphics are super easy to understand as well as are “crafted for instantaneous recall.”

This book is a valuable tool. Marketing and also sales in digital spaces can seem so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such an useful method truly stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Dotcomsecrets. If you’re interested to get a copy, click here to obtain your free copy.