A Comprehensive Dotcom Secrets Review – Clickfunnels Landing Page Examples
Welcome to my review of Dotcom Secrets – Clickfunnels Landing Page Examples
DotCom Secrets is a detailed crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online as well as his experience helping hundreds of other individuals develop successful companies.
If you’ve spent any amount of time in the world of online marketing, then you have actually most likely heard of Russell before. He’s authored a few books already as well as has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to succeed selling online, you need to most definitely have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of real, actionable actions for building and growing any kind of company online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts regarding customer behavior as well as the general direction of marketing as well as commerce, understanding and also grasping selling in the digital space has actually come to be essential.
Business that wish to endure, grow, as well as grow currently as well as right into the future needs to recognize exactly how to reach and market to people online.
It’s that basic.
Even if the sale takes place in digital space, or at the very least partially in digital space, doesn’t mean you are required to rethink every little thing you find out about sales and marketing. Much of the tried and true sales concepts that have actually been made use of since businesses first existed are still being made use of properly, but they are being incorporated and hybridized to optimum result for the digital frontier.
From crossover sales to marketing on the internet one-for-one, there are numerous one-of-a-kind tools, methods, as well as strategies specific to the on-line landscape that build on fundamental sales ideas.
This blend of the old as well as the new is at the foundation of what comprises online marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to succeed online, you have to recognize what these strategies are as well as how to utilize them.
Russell Brunson didn’t invent the majority of the techniques and techniques in the book, neither does he assert to. You can find informative products that in a similar way outline much of the topics he offers in DotCom Secrets.
None of these various other products, nevertheless, present the information in such an easy-to-follow layout as DotCom Secrets. In many cases they likewise don’t take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up a successful on-line company, while additionally ensuring the visitor never ever loses sight of the big picture: exponential company growth.
Not just does he break down just how existing companies successfully market and offer their items online, he offers a step-by-step blueprint for you to duplicate it within your very own business. It has been my experience that this is the area where lots of similar guides crucially fail. They focus on theory and also fail on actionable details.
Basically, if you want to learn exactly how to sell online– be it physical products, electronic products, mentoring, or in-person solutions– you just NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream client, in rising order of price.
Preferably, you would love to offer individuals your best, most expensive item right? But it’s unlikely someone would certainly buy that from you if they didn’t understand who you were yet.
With a value ladder, you can provide something to people at a reduced price point, where they are a lot more going to pull out their wallets.
After that when you show the valueyou can in fact provide, you’ll get a certain portion of customers going up your ladder to purchase your a lot more expensive, yet much more value-packed products.
Russell then presents the idea of a sales funnel. This is the on-line process you need to setup to have clients ascend the degrees of your value ladder.
This is simply a fast intro as rest of the book enters into even more information regarding the strategy and psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about connecting with your audience.
First, Russell talks about developing an Attractive Character.
This is everything about thinking of an online personality that will draw in individuals to you as well as help you build a following.. These are your devoted followers who will certainly be the ones to hurry out to purchase your items.
There are 4 components you need for an attractive character:
- Having a backstory
- The capacity to speak in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell goes into detail concerning each as well as shares numerous examples to assist you to understand what he suggests.
The 2nd half of the chapter describes 2 of the most reliable email advertising methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The key idea behind this series is to keep each email open-ended and entertaining.
By doing this your subscribers will WANT to open each of your e-mails.
Russell shares one of the 5 email soap opera sequences that he uses, as well as he discusses his thinking behind each email so you can adapt them to your own sequence.
The following email technique is the Daily Seinfeld Sequence. These are the e-mails you need to be sending out to keep your connection with your subscribers.
Due to the fact that if you do not communicate with your list regularly, they are going to forget about you and your future marketing efforts will certainly lower in effectiveness.
What makes the daily Seinfeld e-mails work is that they are entertaining. So each email is 10% content and also 90% amusement. Begin doing this and also you will certainly see your open rates, click rates, as well as conversations considerably be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals and the techniques behind a successful funnel.
One of the important factors that Russell highlights below is that you shouldn’t go back to square one when producing a funnel. It’s highly likely that people in your target market have actually currently developed effective sales funnels. So leverage their experience when producing your own.
To do this, Russell highlights the 5 aspects of any effective campaign, and he shows you just how to reverse engineer your competitor’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to comprehend each stage:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my biggest takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you need to appropriately establish your visitor’s state of mind before every action of your sales funnel.
To do this, you will need to recognize your web traffic’s temperature so you can create the correct pre-frame bridge.
Then you need to qualify your subscribers, buyers and your VIP purchasers (the spendthrifts!).
Understanding (and implementing) all these actions will aid you get the value possible from each subscriber, while likewise supplying them maximum value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens producing a funnel to playing with a collection of lego blocks.
So developing a funnel for your company is a matter of mixing and matching the different blocks with each other.
Section 4: Funnels and Scripts
Section four is the genuine gem of the book. This is where Russell explains regarding several of his finest sales funnels.
We find out the psychology he uses behind each funnel and just how they function. Then, most handy of all, he offers you with fill in the blank themes so you can implement each funnel for your very own business.
He also goes over the specific rules he utilizes for structuring the excellent One Time Offer (OTO). This is necessary since the OTO’s are where you truly make the true profit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the exact very same funnel he uses to market DotCom Secrets (as well as ClickFunnels) himself.
It’s type of funny. He developed a funnel to offer ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief advertisement for ClickFunnels. As pointed out previously, it’s the software application for creating the types of sales funnels that Russell has actually been educating you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will certainly in the future be marketing points and discovering clients/customers from the internet (i.e., virtually all businesses), then the solution is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you begin offering online, read this book.
Russell Brunson’s understanding isn’t confined to living in between the covers of DotCom Secrets either.
He likewise provides links to free digital sources that aid viewers internalize and also act on the concepts offered in the book.
Loaded with very palatable graphics, funnel blueprints, sales scripts, and also evergreen approaches, this publication has actually ended up being a (dog-eared) staple of the mini collection of business books I continue a shelf next to my workdesk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book free of cost permanently, so make sure you claim your copy before they are all gone– or before he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the photos, and highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all information and no frills. The writing style is concise and organized and the accompanying graphics are super understandable as well as are “engineered for instantaneous recall.”
This book is a valuable tool. Advertising as well as sales in digital spaces can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the chaos in such a handy method really stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Landing Page Examples. If you’re interested to get a copy, click here to obtain your free copy.