A Comprehensive Dotcom Secrets Review – Clickfunnels Knowledge Base

A Comprehensive Dotcom Secrets Review – Clickfunnels Knowledge Base

Welcome to my review of Dotcom Secrets – Clickfunnels Knowledge Base

DotCom Secrets is an extensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and his experience aiding countless other people build effective firms.

If you’ve spent any amount of time in the world of web marketing, then you have actually possibly heard of Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.

If you want to be successful selling online, you need to absolutely check out ClickFunnels. They make it easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable actions for building and also expanding any type of firm online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts regarding consumer habits and the basic direction of advertising and business, understanding and also understanding marketing in the digital space has actually become necessary.

Firms that want to survive, expand, and also prosper now as well as into the future should understand just how to reach as well as offer to people online.

It’s that straightforward.

Even if the sale happens in digital space, or at least partially in digital space, does not imply you are required to reconsider whatever you understand about sales and marketing. A number of the tried and true sales concepts that have been used since organisations initially existed are still being utilized effectively, however they are being incorporated and also intermixed to optimum effect for the digital frontier.

From crossover sales to selling on-line one-for-one, there are a number of special tools, strategies, and also strategies specific to the on-line landscape that improve fundamental sales principles.

This blend of the old as well as the new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.

If you intend to achieve success online, you have to know what these methods are and also just how to utilize them.

Russell Brunson really did not invent most of the techniques as well as methods in the book, nor does he assert to. You can discover informative products that in a similar way outline most of the topics he provides in DotCom Secrets.

None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they additionally do not take such a holistic approach.

In DotCom Secrets, Brunson intertwines all the little details that make up an effective online firm, while likewise seeing to it the viewers never loses sight of the big picture: exponential company development.

Not only does he break down just how present companies effectively market as well as sell their items online, he supplies a detailed blueprint for you to replicate it within your own organisation. It has been my experience that this is the area where several similar guides most importantly fail. They concentrate on concept and fail on workable information.

Simply put, if you intend to find out how to offer online– be it physical items, digital items, training, or in-person solutions– you merely HAVE to read this book.


A look inside DotCom Secrets

Section 1: Ladders and also Funnels

To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your desired customer, in ascending order of price.

Preferably, you would love to offer people your ideal, most costly item right? But it’s unlikely someone would buy that from you if they didn’t understand who you were yet.

With a value ladder, you can use something to people at a lower price point, where they are more ready to pull out their wallets.

After that when you show the valueyou can actually give, you’ll obtain a certain percentage of purchasers climbing up your ladder to purchase your extra pricey, yet more value-packed items.

Russell after that introduces the principle of a sales funnel. This is the online process you require to setup to have consumers rise the degrees of your value ladder.

This is just a fast introduction as rest of the book enters into even more detail about the strategy and also psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The next section is everything about connecting with your audience.

First, Russell speaks about developing an Attractive Character.

This is all about generating an online character that will certainly bring in people to you and help you build a following.. These are your dedicated fans that will be the ones to rush out to purchase your products.

There are 4 aspects you need for an attractive character:


  • Having a backstory
  • The capability to talk in parables
  • Having the ability to share your character defects
  • Is a polarizing figure

Russell explains regarding each and also shares a number of examples to assist you to comprehend what he implies.

The 2nd half of the chapter defines two of the most reliable email advertising and marketing methods for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its purpose is to aid you bond your brand-new leads with your attractive character. The essential idea behind this series is to keep each email flexible as well as amusing.

By doing this your subscribers will certainly intend to open each of your e-mails.

Russell shares one of the 5 email soap opera sequences that he makes use of, and he discusses his thinking behind each email so you can adapt them to your very own sequence.

The next email technique is the Daily Seinfeld Sequence. These are the emails you need to be sending to preserve your connection with your subscribers.

Because if you do not communicate with your list often, they are going to forget about you and your future advertising initiatives will lower in performance.

What makes the everyday Seinfeld emails work is that they are entertaining. So each email is 10% web content and 90% enjoyment. Begin doing this and you will see your open rates, click rates, as well as conversations drastically be boosted.

Section 3: “Funnelology”

The third section of DotCom Secrets is all about funnel principles as well as the strategies behind an effective funnel.

One of the essential factors that Russell emphasizes below is that you shouldn’t go back to square one when producing a funnel. It’s very most likely that individuals in your target audience have actually already created effective sales funnels. So utilize their experience when producing your own.

To do this, Russell highlights the 5 aspects of any successful campaign, as well as he instructs you just how to reverse engineer your competitor’s funnels.

Next off, Russell enters into the 7 stages of a funnel.

Here’s a quote from Russell that highlights why you need to understand each stage:

” The real difference between having a 6-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my largest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to appropriately set your site visitor’s mindset prior to every action of your sales funnel.

To do this, you will certainly be required to understand your web traffic’s temperature so you can create the correct pre-frame bridge.

After that you need to qualify your subscribers, customers and your VIP customers (the spendthrifts!).

Understanding (and applying) all these actions will aid you get the value possible from each customer, while likewise providing them maximum value.

The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He compares producing a funnel to having fun with a collection of lego blocks.

So developing a funnel for your business is a matter of mixing and also matching the different blocks together.

Section 4: Funnels as well as Scripts

Section 4 is the genuine gem of the book. This is where Russell goes into detail about a few of his best sales funnels.

We discover the psychology he uses behind each funnel as well as just how they work. Then, most useful of all, he provides you with fill in the blank layouts so you can implement each funnel for your very own company.

He additionally goes over the certain rules he uses for structuring the best One Time Offer (OTO). This is necessary because the OTO’s are where you really make the true profit from your funnel.

The seven funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three Step Application Funnel

These funnels are based on Russell’s very own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the specific very same funnel he uses to offer DotCom Secrets (and ClickFunnels) himself.

It’s sort of funny. He built a funnel to offer ClickFunnels, making use of ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is basically a brief promotion for ClickFunnels. As pointed out earlier, it’s the software for developing the sorts of sales funnels that Russell has been showing you in the book.

So … Should I Read It?

If you have actually been interested sufficiently to read this much, then this book is for you.


If you presently are or will in the future be offering things and also finding clients/customers from the internet (i.e., essentially all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.


Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.


He likewise supplies web links to totally free electronic resources that aid viewers internalize and also act upon the concepts offered in the book.


Full with very palatable graphics, funnel blueprints, sales scripts, and also evergreen techniques, this publication has actually come to be a (dog-eared) staple of the small collection of business books I go on a shelf alongside my desk.


Most importantly, you can get a cost-free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book free of charge permanently, so ensure you claim your duplicate prior to they are all gone– or before he starts charging what this book is truly worth.


It deserves keeping in mind that Brunson isn’t handing out a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, and also highlight crucial passages.


The Bottom Line


The bottom line is that DotCom Secrets is awesome. It is all information and also no frills. The writing style is concise as well as structured and the accompanying graphics are extremely easy to understand and are “engineered for immediate recall.”

This book is an useful tool. Marketing and also sales in digital spaces can appear so overwhelming. There are numerous moving pieces as well as variables that a book like DotCom Secrets that understands the chaos in such a valuable method actually stands out from the crowd.

Thank you for reading my review of Dotcom Secrets – Clickfunnels Knowledge Base. If you’re interested to get a copy, click here to obtain your free copy.