A Comprehensive Dotcom Secrets Review – Clickfunnels Funnel Scripts
Welcome to my review of Dotcom Secrets – Clickfunnels Funnel Scripts
DotCom Secrets is an extensive crash course in web marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and his experience helping thousands of other individuals build effective firms.
If you’ve spent any amount of time in the world of online marketing, then you’ve probably heard of Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to achieve success marketing online, you should most definitely have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, actionable actions for building and expanding any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding customer habits as well as the general direction of advertising and marketing and also business, understanding and also mastering marketing in the digital space has come to be essential.
Companies that want to endure, grow, and also thrive now as well as right into the future needs to understand how to reach as well as market to individuals online.
It’s that basic.
Just because the sale occurs in digital space, or at least partially in digital space, doesn’t imply you need to reassess whatever you learn about sales and marketing. Many of the tried and true sales principles that have actually been utilized since businesses first existed are still being made use of properly, however they are being integrated and also hybridized to ideal result for the digital frontier.
From crossover sales to marketing online one-for-one, there are a number of unique tools, methods, and also methods specific to the online landscape that build on fundamental sales concepts.
This blend of the old and also the new is at the foundation of what constitutes internet marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to be successful online, you need to know what these methods are as well as how to use them.
Russell Brunson didn’t invent most of the techniques as well as strategies in the book, nor does he claim to. You can discover informative products that similarly detail most of the subjects he provides in DotCom Secrets.
None of these various other products, nonetheless, present the info in such an easy-to-follow layout as DotCom Secrets. In a lot of cases they likewise do not take such a holistic strategy.
In DotCom Secrets, Brunson links all the little details that make up an effective online company, while also ensuring the reader never ever loses sight of the big picture: exponential organisation growth.
Not just does he break down just how present companies effectively market as well as sell their products online, he gives a step-by-step plan for you to replicate it within your own business. It has been my experience that this is the area where lots of similar guides crucially fail. They focus on theory as well as fail on actionable details.
Simply put, if you wish to find out just how to offer online– be it physical products, digital products, coaching, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream client, in rising order of price.
Ideally, you would like to sell people your ideal, most expensive item right? Yet it’s unlikely somebody would certainly purchase that from you if they really did not know who you were yet.
With a value ladder, you can use something to individuals at a lower price point, where they are much more happy to pull out their wallets.
Then once you show the valueyou can really give, you’ll obtain a specific portion of customers going up your ladder to buy your extra expensive, yet much more value-packed items.
Russell then introduces the idea of a sales funnel. This is the on-line procedure you require to setup to have consumers ascend the degrees of your value ladder.
This is simply a quick intro as remainder of the book enters into more information about the strategy and also psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your audience.
First, Russell speaks about producing an Attractive Character.
This is everything about thinking of an online personality that will attract people to you and help you build a following.. These are your faithful fans who will certainly be the ones to hurry out to acquire your items.
There are 4 aspects you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character imperfections
- Is a polarizing figure
Russell explains regarding each and also shares a number of examples to help you to understand what he implies.
The second half of the chapter defines 2 of one of the most reliable e-mail advertising strategies for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each email open-ended as well as enjoyable.
By doing this your subscribers will certainly wish to open every one of your e-mails.
Russell shares one of the 5 email soap opera sequences that he uses, as well as he explains his thinking behind each email so you can adapt them to your very own sequence.
The next e-mail approach is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to preserve your relationship with your subscribers.
Because if you do not interact with your list regularly, they are going to forget about you and also your future marketing efforts will decrease in effectiveness.
What makes the day-to-day Seinfeld e-mails work is that they are amusing. So each email is 10% content and also 90% enjoyment. Start doing this as well as you will see your open rates, click rates, and also discussions substantially be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals as well as the techniques behind a successful funnel.
Among the essential factors that Russell emphasizes right here is that you should not start from scratch when creating a funnel. It’s highly most likely that individuals in your target audience have actually already developed successful sales funnels. So utilize their experience when creating your own.
To do this, Russell highlights the 5 elements of any effective campaign, and also he shows you just how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my most significant takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to appropriately establish your site visitor’s state of mind prior to every action of your sales funnel.
To do this, you will need to recognize your web traffic’s temperature so you can develop the appropriate pre-frame bridge.
Then you need to qualify your subscribers, purchasers and your VIP customers (the spendthrifts!).
Comprehending (and also carrying out) all these steps will certainly aid you get the value possible from each customer, while likewise supplying them maximum value.
The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.
So developing a funnel for your company is a matter of mixing and also matching the different blocks with each other.
Section 4: Funnels and also Scripts
Section four is the real treasure of the book. This is where Russell explains about a few of his best sales funnels.
We learn the psychology he uses behind each funnel and also just how they work. Then, most practical of all, he provides you with fill in the blank layouts so you can carry out each funnel for your very own organisation.
He additionally looks at the certain rules he makes use of for structuring the excellent One Time Offer (OTO). This is very important because the OTO’s are where you actually make the true benefit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the specific very same funnel he makes use of to sell DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to market ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a short promotion for ClickFunnels. As discussed previously, it’s the software application for developing the sorts of sales funnels that Russell has been instructing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the internet (i.e., essentially all businesses), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson’s understanding isn’t constrained to living in between the covers of DotCom Secrets either.
He also gives web links to cost-free electronic resources that help viewers internalize and also act upon the ideas presented in the book.
Loaded with very palatable graphics, funnel plans, sales scripts, as well as evergreen methods, this book has actually come to be a (dog-eared) staple of the mini collection of business books I go on a rack alongside my workdesk.
Most importantly, you can obtain a free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be offering this book absolutely free permanently, so make sure you claim your copy prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, as well as highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all info as well as no frills. The writing style is succinct and also organized as well as the accompanying graphics are incredibly understandable and are “crafted for instant recall.”
This book is an useful tool. Advertising and also sales in digital spaces can seem so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the chaos in such a valuable method actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Funnel Scripts. If you’re interested to get a copy, click here to obtain your free copy.