A Comprehensive Dotcom Secrets Review – Clickfunnels For Real Estate Investors
Welcome to my review of Dotcom Secrets – Clickfunnels For Real Estate Investors
DotCom Secrets is a detailed crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and his experience helping thousands of other individuals build successful firms.
If you have actually spent any amount of time in the world of online marketing, then you’ve most likely become aware of Russell before. He’s authored a couple of books already as well as has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to be successful selling online, you ought to certainly look into ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of real, workable steps for building and also growing any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts about customer habits and also the general direction of advertising and marketing and also commerce, understanding and also grasping selling in the digital space has actually come to be necessary.
Firms that wish to make it through, expand, and also grow currently and also into the future should recognize just how to reach and also market to people online.
It’s that simple.
Even if the sale happens in digital space, or at least partly in digital space, doesn’t imply you need to reassess every little thing you learn about sales as well as marketing. Many of the tried and true sales principles that have actually been made use of since businesses initially existed are still being used properly, yet they are being incorporated as well as intermixed to optimal effect for the digital frontier.
From crossover sales to marketing on the internet one-for-one, there are numerous distinct tools, methods, and also methods specific to the on-line landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up web marketing as we know it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you want to be successful online, you have to know what these techniques are and exactly how to utilize them.
Russell Brunson didn’t invent the majority of the techniques and methods in the book, nor does he assert to. You can locate educational products that similarly describe a lot of the subjects he presents in DotCom Secrets.
None of these various other products, nonetheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they additionally do not take such a holistic method.
In DotCom Secrets, Brunson links all the small information that make up an effective on-line company, while additionally seeing to it the viewers never loses sight of the big picture: rapid business development.
Not only does he break down how current companies successfully market and market their products online, he provides a step-by-step blueprint for you to duplicate it within your very own organisation. It has actually been my experience that this is the area where lots of comparable guides most importantly fall short. They concentrate on concept and fail on workable details.
In short, if you wish to discover how to offer online– be it physical products, electronic items, mentoring, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your desired customer, in rising order of price.
Preferably, you want to market individuals your best, most costly item right? However it’s not likely someone would certainly buy that from you if they really did not understand who you were yet.
With a value ladder, you can provide something to individuals at a reduced price point, where they are much more willing to pull out their wallets.
Then as soon as you show the valueyou can actually give, you’ll obtain a particular portion of customers climbing up your ladder to buy your a lot more pricey, yet a lot more value-packed items.
Russell after that introduces the idea of a sales funnel. This is the on-line procedure you need to setup to have customers rise the levels of your value ladder.
This is simply a fast introduction as remainder of the book enters into even more information regarding the approach as well as psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about interacting with your audience.
First, Russell discusses creating an Attractive Character.
This is everything about thinking of an on-line persona that will attract individuals to you as well as assist you build a following.. These are your dedicated followers who will certainly be the ones to hurry out to get your products.
There are 4 components you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character defects
- Is a polarizing figure
Russell goes into detail concerning each and shares several examples to assist you to understand what he means.
The 2nd half of the chapter defines two of one of the most efficient e-mail marketing strategies for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The key suggestion behind this series is to keep each e-mail open-ended and also amusing.
By doing this your subscribers will certainly wish to open up every one of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he uses, and also he describes his thinking behind each e-mail so you can adapt them to your own sequence.
The next e-mail technique is the Daily Seinfeld Sequence. These are the emails you are required to be sending to preserve your relationship with your subscribers.
Since if you do not connect with your list on a regular basis, they are going to forget about you as well as your future marketing efforts will certainly lower in performance.
What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each email is 10% web content and also 90% enjoyment. Start doing this as well as you will see your open rates, click rates, and conversations significantly be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel basics as well as the techniques behind a successful funnel.
One of the crucial factors that Russell highlights right here is that you should not start from scratch when producing a funnel. It’s very most likely that people in your target market have already developed successful sales funnels. So leverage their experience when producing your own.
To do this, Russell highlights the 5 elements of any type of effective campaign, and he instructs you how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to comprehend each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to appropriately set your visitor’s frame of mind before every action of your sales funnel.
To do this, you will be required to know your traffic’s temperature level so you can develop the appropriate pre-frame bridge.
Then you need to qualify your subscribers, customers and also your VIP buyers (the spendthrifts!).
Understanding (and executing) all these actions will certainly aid you get the value possible from each subscriber, while additionally providing them optimal value.
The tail end of this section, Russell looks at the twenty-three building blocks of a funnel. He compares developing a funnel to having fun with a set of lego blocks.
So producing a funnel for your organisation is a matter of mixing and matching the various blocks with each other.
Section 4: Funnels as well as Scripts
Section 4 is the actual treasure of the book. This is where Russell explains about several of his ideal sales funnels.
We find out the psychology he uses behind each funnel and also exactly how they work. Then, most useful of all, he provides you with fill in the blank design templates so you can implement each funnel for your own organisation.
He also reviews the particular guidelines he utilizes for structuring the perfect One Time Offer (OTO). This is very important due to the fact that the OTO’s are where you really make the true profit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the specific same funnel he utilizes to sell DotCom Secrets (and also ClickFunnels) himself.
It’s type of funny. He constructed a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a short ad for ClickFunnels. As stated previously, it’s the software application for producing the types of sales funnels that Russell has been showing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this far, then this book is for you.
If you currently are or will in the future be offering points and also discovering clients/customers from the web (i.e., practically all companies), then the solution is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you begin marketing online, read this book.
Russell Brunson’s understanding isn’t confined to living between the covers of DotCom Secrets either.
He additionally gives web links to totally free digital sources that help visitors internalize as well as act upon the ideas offered in the book.
Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this publication has actually become a (dog-eared) staple of the miniature collection of business books I keep a rack alongside my desk.
Most importantly, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the web link below. He’s not going to be offering this book free of charge forever, so see to it you claim your duplicate before they are all gone– or before he begins charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, as well as highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is remarkable. It is all information and no frills. The writing style is concise as well as organized and also the accompanying graphics are super understandable and also are “engineered for immediate recall.”
This book is a beneficial tool. Advertising and sales in digital spaces can appear so frustrating. There are so many moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful method really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels For Real Estate Investors. If you’re interested to get a copy, click here to obtain your free copy.