A Comprehensive Dotcom Secrets Review – Clickfunnels Facebook Group
Welcome to my review of Dotcom Secrets – Clickfunnels Facebook Group
DotCom Secrets is a thorough crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and his experience aiding hundreds of other people develop effective business.
If you’ve spent any amount of time in the world of internet marketing, then you have actually probably become aware of Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you intend to be successful marketing online, you must most definitely check out ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of actual, actionable actions for building and growing any kind of company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about consumer habits and the basic direction of marketing and also business, understanding and also understanding marketing in the digital space has ended up being necessary.
Business that want to endure, expand, and also flourish currently as well as right into the future should understand how to reach and sell to people over the internet.
It’s that straightforward.
Just because the sale happens in digital space, or at least partially in digital space, does not mean you need to reassess every little thing you know about sales as well as marketing. Many of the tried and true sales principles that have been utilized since organisations first existed are still being used effectively, but they are being integrated and also hybridized to optimal effect for the digital frontier.
From crossover sales to selling on the internet one-for-one, there are several distinct tools, strategies, and approaches specific to the on-line landscape that improve basic sales ideas.
This blend of the old and also the new is at the foundation of what constitutes internet marketing as we know it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you intend to succeed online, you have to know what these strategies are and also how to use them.
Russell Brunson didn’t invent a lot of the techniques and methods in the book, nor does he claim to. You can discover informational products that likewise describe a number of the topics he offers in DotCom Secrets.
None of these various other products, nevertheless, present the information in such an easy-to-follow layout as DotCom Secrets. Oftentimes they likewise don’t take such a holistic strategy.
In DotCom Secrets, Brunson links all the little information that comprise an effective online firm, while likewise making certain the visitor never forgets the big picture: exponential business growth.
Not only does he break down just how existing businesses effectively market and market their items online, he gives a step-by-step blueprint for you to reproduce it within your very own organisation. It has actually been my experience that this is the area where several comparable guides most importantly fail. They concentrate on concept and fall short on workable info.
In short, if you want to find out how to offer online– be it physical items, digital products, coaching, or in-person services– you just NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can provide to your desired customer, in rising order of price.
Preferably, you want to sell people your finest, most pricey item right? But it’s not likely a person would buy that from you if they didn’t know who you were yet.
With a value ladder, you can supply something to people at a lower price point, where they are much more willing to pull out their wallets.
After that once you demonstrate the valueyou can actually give, you’ll obtain a specific portion of buyers climbing your ladder to acquire your a lot more pricey, yet much more value-packed products.
Russell after that presents the concept of a sales funnel. This is the online procedure you require to setup to have customers ascend the levels of your value ladder.
This is simply a quick intro as rest of the book enters into even more information regarding the technique and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your target market.
First, Russell talks about developing an Attractive Character.
This is everything about developing an on-line character that will certainly draw in individuals to you as well as help you build a following.. These are your devoted followers that will certainly be the ones to rush out to get your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The capability to speak in parables
- Being able to share your character defects
- Is a polarizing figure
Russell explains regarding each and shares a number of instances to assist you to understand what he suggests.
The second half of the chapter defines two of one of the most effective e-mail advertising techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to assist you bond your new leads with your attractive character. The key concept behind this series is to keep each email open-ended and amusing.
By doing this your subscribers will certainly wish to open up each of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and also he describes his thinking behind each e-mail so you can adapt them to your own series.
The next email strategy is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to preserve your relationship with your subscribers.
Due to the fact that if you don’t interact with your list often, they are going to forget about you and your future marketing efforts will certainly be reduced in effectiveness.
What makes the day-to-day Seinfeld emails work is that they are enjoyable. So each e-mail is 10% web content and 90% entertainment. Start doing this and also you will certainly see your open rates, click rates, and also discussions substantially increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel basics and also the strategies behind a successful funnel.
Among the essential factors that Russell stresses right here is that you shouldn’t start from scratch when creating a funnel. It’s extremely most likely that individuals in your target market have already produced effective sales funnels. So leverage their experience when developing your very own.
To do this, Russell highlights the 5 components of any type of effective campaign, and he teaches you exactly how to reverse engineer your competitor’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Right here’s a quote from Russell that highlights why you need to recognize each stage:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you need to appropriately set your site visitor’s state of mind prior to every step of your sales funnel.
To do this, you will be required to know your traffic’s temperature so you can create the proper pre-frame bridge.
After that you need to qualify your subscribers, buyers and also your VIP customers (the spendthrifts!).
Comprehending (as well as applying) all these actions will help you get the value possible from each client, while likewise delivering them maximum value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He compares developing a funnel to having fun with a collection of lego blocks.
So producing a funnel for your organisation is a matter of mixing and also matching the various blocks together.
Section 4: Funnels as well as Scripts
Section 4 is the real gem of the book. This is where Russell goes into detail about a few of his ideal sales funnels.
We discover the psychology he utilizes behind each funnel and exactly how they function. After that, most helpful of all, he provides you with fill in the blank templates so you can carry out each funnel for your very own business.
He additionally discusses the particular rules he uses for structuring the best One Time Offer (OTO). This is very important due to the fact that the OTO’s are where you actually make real benefit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the precise same funnel he utilizes to offer DotCom Secrets (as well as ClickFunnels) himself.
It’s kind of amusing. He built a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief advertisement for ClickFunnels. As discussed previously, it’s the software program for creating the types of sales funnels that Russell has actually been showing you in the book.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be marketing things as well as discovering clients/customers from the web (i.e., virtually all businesses), then the solution is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you begin marketing online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He additionally offers web links to free digital resources that help visitors internalize and also act upon the principles presented in the book.
Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this publication has actually become a (dog-eared) staple of the miniature library of business books I keep on a rack next to my workdesk.
Most importantly, you can obtain a complimentary copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book free of charge forever, so make sure you claim your duplicate prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t distributing a PDF or an electronic copy of his impressive book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, as well as highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all info and no frills. The writing style is succinct as well as structured and also the accompanying graphics are super easy to understand and also are “crafted for instantaneous recall.”
This book is an important tool. Advertising and marketing as well as sales in digital spaces can seem so overwhelming. There are numerous moving pieces and also variables that a book like DotCom Secrets that understands the chaos in such an useful way actually stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Facebook Group. If you’re interested to get a copy, click here to obtain your free copy.