A Comprehensive Dotcom Secrets Review – Clickfunnels Done For You
Welcome to my review of Dotcom Secrets – Clickfunnels Done For You
DotCom Secrets is a thorough crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of developing his very own multimillion-dollar businesses online and also his experience assisting thousands of other people develop successful firms.
If you’ve spent any quantity of time in the world of online marketing, then you’ve most likely come across Russell before. He’s authored a couple of books already and also has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you intend to succeed marketing online, you need to definitely have a look at ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of real, workable steps for building and also expanding any company online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about consumer habits and also the general direction of advertising and marketing and also business, understanding as well as understanding selling in the digital space has come to be essential.
Companies that intend to survive, grow, as well as flourish currently and into the future has to comprehend how to reach and also sell to individuals over the internet.
It’s that basic.
Even if the sale happens in digital space, or at the very least partially in digital space, does not imply you are required to rethink every little thing you learn about sales and also selling. Much of the tried and true sales principles that have actually been utilized since businesses initially existed are still being utilized properly, but they are being incorporated and hybridized to optimum result for the digital frontier.
From crossover sales to selling on-line one-for-one, there are several unique tools, methods, and methods specific to the online landscape that improve basic sales principles.
This mix of the old as well as the new is at the foundation of what comprises internet marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you want to achieve success online, you have to recognize what these strategies are and how to utilize them.
Russell Brunson didn’t invent most of the techniques as well as strategies in the book, neither does he claim to. You can locate educational products that similarly outline many of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they also don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the little information that make up a successful online company, while additionally ensuring the reader never ever loses sight of the big picture: exponential company development.
Not only does he break down exactly how current businesses effectively market and offer their items online, he gives a step-by-step blueprint for you to duplicate it within your very own business. It has actually been my experience that this is the area where numerous comparable guides crucially fall short. They concentrate on theory as well as fail on workable info.
Basically, if you intend to find out exactly how to offer online– be it physical products, electronic items, coaching, or in-person services– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.
Ideally, you would love to sell individuals your best, most costly product right? But it’s unlikely a person would certainly buy that from you if they didn’t recognize who you were yet.
With a value ladder, you can supply something to people at a lower price point, where they are much more ready to pull out their wallets.
After that as soon as you show the valueyou can actually offer, you’ll obtain a particular percent of purchasers climbing your ladder to purchase your much more costly, however more value-packed items.
Russell then introduces the principle of a sales funnel. This is the on-line procedure you need to setup to have customers rise the levels of your value ladder.
This is simply a fast intro as remainder of the book goes into even more detail concerning the approach as well as psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about communicating with your audience.
First, Russell talks about creating an Attractive Character.
This is everything about creating an on-line character that will draw in individuals to you and also aid you build a following.. These are your devoted followers who will be the ones to hurry out to acquire your items.
There are 4 elements you require for an attractive character:
- Having a backstory
- The capacity to talk in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell goes into detail regarding each and also shares a number of examples to aid you to recognize what he means.
The second half of the chapter describes two of the most effective email marketing strategies for keeping your list engaged.
The first is called the Soap Opera Sequence. Its function is to assist you bond your new leads with your attractive character. The vital suggestion behind this sequence is to keep each email open-ended as well as entertaining.
By doing this your subscribers will certainly intend to open up each of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, and he explains his thinking behind each email so you can adapt them to your very own series.
The following email strategy is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your connection with your subscribers.
Since if you do not communicate with your list regularly, they are going to forget about you and your future advertising and marketing initiatives will certainly decrease in performance.
What makes the daily Seinfeld e-mails work is that they are enjoyable. So each email is 10% content as well as 90% amusement. Begin doing this and also you will see your open rates, click rates, and also conversations significantly increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals and the techniques behind an effective funnel.
One of the crucial factors that Russell stresses right here is that you shouldn’t start from scratch when developing a funnel. It’s extremely likely that individuals in your target market have actually currently developed effective sales funnels. So take advantage of their experience when creating your own.
To do this, Russell highlights the 5 elements of any kind of successful campaign, and he teaches you just how to reverse engineer your competitor’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my most significant takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to appropriately establish your site visitor’s frame of mind before every step of your sales funnel.
To do this, you will certainly need to understand your web traffic’s temperature so you can create the proper pre-frame bridge.
Then you need to qualify your subscribers, customers and your VIP customers (the spendthrifts!).
Understanding (and applying) all these actions will certainly aid you get the value possible from each subscriber, while likewise supplying them optimal value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a collection of lego blocks.
So producing a funnel for your company is a matter of mixing and matching the different blocks together.
Section 4: Funnels and also Scripts
Section 4 is the real gem of the book. This is where Russell explains regarding several of his ideal sales funnels.
We find out the psychology he utilizes behind each funnel and how they function. After that, most practical of all, he supplies you with fill in the blank themes so you can apply each funnel for your own company.
He likewise discusses the particular rules he makes use of for structuring the ideal One Time Offer (OTO). This is very important since the OTO’s are where you really make the true profit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the exact same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is generally a brief advertisement for ClickFunnels. As mentioned earlier, it’s the software program for creating the kinds of sales funnels that Russell has been teaching you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this far, then this book is for you.
If you presently are or will in the future be marketing things and also finding clients/customers from the net (i.e., essentially all organisations), then the solution is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He also offers links to free electronic sources that help readers internalize and also act on the concepts presented in the book.
Loaded with very consumable graphics, funnel plans, sales scripts, and also evergreen strategies, this book has become a (dog-eared) staple of the small collection of business books I continue a rack next to my workdesk.
Most importantly, you can obtain a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book completely free permanently, so see to it you claim your copy prior to they are all gone– or before he starts charging what this book is truly worth.
It deserves noting that Brunson isn’t distributing a PDF or an electronic copy of his fantastic book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, as well as highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all info as well as no frills. The writing style is concise and structured and the accompanying graphics are extremely easy to understand and also are “engineered for instant recall.”
This book is an important tool. Advertising as well as sales in digital spaces can appear so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the chaos in such a helpful means truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Done For You. If you’re interested to get a copy, click here to obtain your free copy.