A Comprehensive Dotcom Secrets Review – Clickfunnels Dashboard
Welcome to my review of Dotcom Secrets – Clickfunnels Dashboard
DotCom Secrets is a detailed crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and also his experience aiding countless other individuals build successful business.
If you’ve spent any amount of time in the world of internet marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books already as well as has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to succeed marketing online, you must absolutely take a look at ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of actual, actionable actions for building and growing any firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts concerning consumer habits as well as the general direction of advertising and marketing as well as commerce, understanding and also grasping selling in the digital space has actually ended up being vital.
Business that intend to make it through, expand, and also grow currently as well as into the future has to comprehend how to reach and market to people online.
It’s that simple.
Just because the sale happens in digital space, or at least partially in digital space, does not mean you are required to reconsider every little thing you learn about sales and also selling. Most of the tried and true sales principles that have actually been made use of since organisations first existed are still being made use of effectively, but they are being combined and intermixed to optimal result for the digital frontier.
From crossover sales to offering on-line one-for-one, there are numerous distinct tools, methods, and approaches specific to the online landscape that build on basic sales concepts.
This mix of the old and the brand-new is at the foundation of what constitutes web marketing as we understand it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to achieve success online, you need to understand what these strategies are and exactly how to use them.
Russell Brunson didn’t invent the majority of the methods as well as techniques in the book, nor does he assert to. You can discover educational products that similarly describe most of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they additionally don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the little details that comprise a successful online company, while also ensuring the visitor never ever forgets the big picture: exponential organisation development.
Not just does he break down exactly how present companies efficiently market as well as market their items online, he gives a step-by-step blueprint for you to duplicate it within your very own business. It has been my experience that this is the location where many comparable guides crucially fail. They focus on theory and also fail on workable information.
Simply put, if you wish to find out how to market online– be it physical items, digital items, training, or in-person services– you merely HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in rising order of price.
Ideally, you want to offer people your finest, most costly item right? However it’s not likely somebody would certainly buy that from you if they really did not know who you were yet.
With a value ladder, you can provide something to individuals at a reduced price point, where they are more going to pull out their wallets.
Then as soon as you show the valueyou can really supply, you’ll get a certain percentage of buyers climbing up your ladder to acquire your a lot more pricey, but a lot more value-packed products.
Russell then presents the idea of a sales funnel. This is the on-line process you require to setup to have customers ascend the levels of your value ladder.
This is just a quick intro as rest of the book goes into even more information concerning the method and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about communicating with your target market.
First, Russell discusses developing an Attractive Character.
This is everything about developing an on-line persona that will certainly draw in people to you and also assist you build a following.. These are your loyal followers who will certainly be the ones to rush out to purchase your items.
There are 4 components you need for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell goes into detail regarding each as well as shares numerous examples to assist you to recognize what he implies.
The second half of the chapter explains 2 of one of the most efficient email marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its purpose is to help you bond your new leads with your attractive character. The essential suggestion behind this sequence is to keep each email open-ended and entertaining.
By doing this your subscribers will certainly wish to open up every one of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he clarifies his thinking behind each email so you can adapt them to your very own series.
The next e-mail method is the Daily Seinfeld Sequence. These are the emails you need to be sending out to preserve your connection with your subscribers.
Since if you do not interact with your list regularly, they are going to forget about you and also your future advertising and marketing efforts will be reduced in performance.
What makes the everyday Seinfeld emails work is that they are amusing. So each email is 10% web content and also 90% enjoyment. Begin doing this and you will certainly see your open rates, click rates, as well as conversations substantially increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel principles and the techniques behind a successful funnel.
One of the crucial points that Russell highlights below is that you shouldn’t go back to square one when developing a funnel. It’s extremely likely that individuals in your target market have already created successful sales funnels. So leverage their experience when creating your own.
To do this, Russell highlights the 5 elements of any kind of successful campaign, and also he educates you exactly how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my most significant takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to appropriately set your visitor’s mindset prior to every action of your sales funnel.
To do this, you will need to understand your traffic’s temperature level so you can develop the proper pre-frame bridge.
Then you need to qualify your subscribers, customers and your VIP customers (the big spenders!).
Understanding (and carrying out) all these actions will help you get the value possible from each customer, while likewise supplying them maximum value.
The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He likens producing a funnel to having fun with a set of lego blocks.
So producing a funnel for your company is a matter of mixing and also matching the different blocks together.
Section 4: Funnels and also Scripts
Section four is the genuine gem of the book. This is where Russell explains about some of his ideal sales funnels.
We find out the psychology he utilizes behind each funnel as well as how they work. After that, most useful of all, he offers you with fill in the blank templates so you can apply each funnel for your own company.
He additionally looks at the certain rules he utilizes for structuring the excellent One Time Offer (OTO). This is necessary due to the fact that the OTO’s are where you actually make real benefit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the specific same funnel he makes use of to offer DotCom Secrets (and also ClickFunnels) himself.
It’s kind of funny. He constructed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a brief promotion for ClickFunnels. As pointed out previously, it’s the software application for producing the kinds of sales funnels that Russell has been showing you in guide.
So … Should I Read It?
If you’ve been interested enough to read this much, then this book is for you.
If you currently are or will certainly in the future be selling things and finding clients/customers from the web (i.e., virtually all organisations), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start marketing online, read this book.
Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.
He likewise gives web links to cost-free digital resources that aid readers internalize and also act upon the principles offered in the book.
Packed with highly palatable graphics, funnel blueprints, sales scripts, and also evergreen approaches, this publication has become a (dog-eared) staple of the mini library of business books I go on a shelf alongside my desk.
Most importantly, you can obtain a free copy (simply pay shipping) directly from Russell Brunson at the web link below. He’s not going to be offering this book free of cost permanently, so make certain you claim your copy before they are all gone– or before he begins charging what this book is actually worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, and highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all info and no frills. The writing style is concise and organized and also the accompanying graphics are incredibly easy to understand and also are “engineered for instantaneous recall.”
This book is a beneficial tool. Advertising and marketing and also sales in digital spaces can seem so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that understands the chaos in such a handy method really stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Dashboard. If you’re interested to get a copy, click here to obtain your free copy.