A Comprehensive Dotcom Secrets Review – Clickfunnels Certified Partner Review
Welcome to my review of Dotcom Secrets – Clickfunnels Certified Partner Review
DotCom Secrets is a comprehensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience helping thousands of other people build effective companies.
If you have actually spent any amount of time in the world of web marketing, then you have actually most likely come across Russell before. He’s authored a few books already and also has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you intend to succeed selling online, you need to absolutely have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains actual, actionable actions for building as well as growing any type of business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts concerning customer habits as well as the basic direction of marketing and commerce, understanding and understanding marketing in the digital space has ended up being necessary.
Companies that intend to endure, grow, as well as grow now and also into the future should comprehend just how to reach as well as sell to people over the internet.
It’s that basic.
Just because the sale occurs in digital space, or at the very least partly in digital space, doesn’t imply you are required to reconsider everything you know about sales and selling. Most of the tried and true sales concepts that have been used since organisations initially existed are still being utilized properly, however they are being combined and hybridized to optimum effect for the digital frontier.
From crossover sales to marketing on the internet one-for-one, there are a number of one-of-a-kind tools, strategies, as well as techniques specific to the online landscape that build on fundamental sales concepts.
This mix of the old and also the brand-new is at the foundation of what comprises web marketing as we know it today, and it is the emphasis of Russell Brunson’s DotCom Secrets.
If you intend to succeed online, you have to recognize what these methods are and how to use them.
Russell Brunson really did not invent a lot of the approaches and also techniques in the book, neither does he claim to. You can find informational products that similarly lay out a lot of the topics he provides in DotCom Secrets.
None of these other products, nonetheless, present the information in such an easy-to-follow layout as DotCom Secrets. In many cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small information that comprise an effective on-line company, while likewise seeing to it the reader never loses sight of the big picture: rapid organisation development.
Not only does he break down exactly how current companies effectively market and offer their items online, he provides a detailed blueprint for you to replicate it within your own organisation. It has been my experience that this is the location where many similar guides crucially fall short. They focus on theory and also fall short on actionable details.
In other words, if you wish to learn how to market online– be it physical products, digital products, training, or in-person solutions– you just NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can supply to your desired customer, in rising order of price.
Ideally, you wish to market people your ideal, most expensive product right? However it’s not likely someone would certainly buy that from you if they really did not understand who you were yet.
With a value ladder, you can supply something to people at a reduced price point, where they are much more happy to take out their wallets.
After that as soon as you demonstrate the valueyou can in fact give, you’ll get a certain portion of purchasers climbing your ladder to acquire your extra costly, however much more value-packed products.
Russell after that presents the concept of a sales funnel. This is the online procedure you need to setup to have consumers ascend the levels of your value ladder.
This is simply a fast introduction as rest of the book goes into even more information concerning the technique and psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about communicating with your target market.
First, Russell talks about creating an Attractive Character.
This is everything about developing an online persona that will draw in people to you as well as aid you build a following.. These are your devoted followers who will be the ones to hurry out to buy your products.
There are 4 elements you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell goes into detail about each and also shares numerous examples to help you to recognize what he means.
The second half of the chapter describes 2 of the most efficient email marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its function is to assist you bond your new leads with your attractive character. The key concept behind this series is to keep each e-mail flexible as well as entertaining.
By doing this your subscribers will wish to open each of your e-mails.
Russell shares one of the 5 email soap opera sequences that he makes use of, as well as he clarifies his thinking behind each email so you can adapt them to your own sequence.
The following e-mail technique is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your relationship with your subscribers.
Since if you don’t communicate with your list often, they are going to forget about you and also your future advertising initiatives will certainly lower in performance.
What makes the day-to-day Seinfeld e-mails work is that they are amusing. So each email is 10% web content as well as 90% amusement. Begin doing this as well as you will see your open rates, click rates, as well as discussions drastically be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is everything about funnel basics and also the strategies behind an effective funnel.
One of the vital points that Russell highlights here is that you should not start from scratch when creating a funnel. It’s highly most likely that individuals in your target audience have actually currently created successful sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 aspects of any kind of successful campaign, and also he shows you just how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 stages of a funnel.
Here’s a quote from Russell that highlights why you need to recognize each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the significance of establishing a pre-frame. To maximize your success, you need to appropriately set your site visitor’s state of mind prior to every step of your sales funnel.
To do this, you will be required to recognize your web traffic’s temperature level so you can produce the correct pre-frame bridge.
Then you need to qualify your subscribers, buyers and also your VIP customers (the spendthrifts!).
Recognizing (as well as executing) all these actions will certainly assist you get the value possible from each subscriber, while likewise providing them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts
Section four is the real gem of the book. This is where Russell goes into detail concerning some of his ideal sales funnels.
We learn the psychology he uses behind each funnel and just how they work. Then, most helpful of all, he offers you with fill in the blank design templates so you can implement each funnel for your own business.
He also reviews the particular rules he utilizes for structuring the perfect One Time Offer (OTO). This is essential because the OTO’s are where you truly make real profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact same funnel he uses to sell DotCom Secrets (as well as ClickFunnels) himself.
It’s type of funny. He built a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a brief promotion for ClickFunnels. As stated earlier, it’s the software for developing the kinds of sales funnels that Russell has actually been instructing you in the book.
So … Should I Read It?
If you have actually been interested enough to read this much, then this book is for you.
If you presently are or will in the future be marketing points as well as discovering clients/customers from the net (i.e., basically all businesses), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.
He likewise provides links to totally free electronic resources that help readers internalize and also act upon the principles provided in the book.
Jam-packed with highly consumable graphics, funnel plans, sales scripts, and also evergreen approaches, this publication has actually come to be a (dog-eared) staple of the small library of business books I go on a rack next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book completely free for life, so see to it you claim your copy before they are all gone– or before he starts charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all info and also no frills. The writing style is succinct and organized and also the accompanying graphics are super understandable and also are “crafted for immediate recall.”
This book is an useful tool. Marketing and sales in digital spaces can seem so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that understands the chaos in such an useful way truly stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Certified Partner Review. If you’re interested to get a copy, click here to obtain your free copy.