A Comprehensive Dotcom Secrets Review – Clickfunnels Backpack

A Comprehensive Dotcom Secrets Review – Clickfunnels Backpack

Welcome to my review of Dotcom Secrets – Clickfunnels Backpack

DotCom Secrets is a comprehensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and also his experience assisting countless other people develop successful firms.

If you’ve spent any amount of time in the world of web marketing, then you’ve most likely heard of Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you wish to be successful marketing online, you need to absolutely look into ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It’s full of actual, actionable actions for building and also expanding any kind of business online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the previously mentioned facts regarding customer habits and also the basic direction of advertising and also business, understanding and grasping selling in the digital space has ended up being vital.

Business that wish to make it through, expand, and also prosper currently and also into the future should comprehend exactly how to reach and sell to individuals over the internet.

It’s that simple.

Even if the sale takes place in digital space, or at the very least partly in digital space, doesn’t indicate you need to rethink whatever you understand about sales as well as selling. Many of the tried and true sales concepts that have been made use of since companies initially existed are still being used successfully, but they are being incorporated and also hybridized to ideal impact for the digital frontier.

From crossover sales to selling on the internet one-for-one, there are numerous unique tools, methods, as well as approaches specific to the on-line landscape that improve essential sales ideas.

This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.

If you wish to succeed online, you need to understand what these techniques are and how to use them.

Russell Brunson didn’t invent the majority of the methods and also techniques in the book, neither does he claim to. You can find informational products that in a similar way lay out a number of the subjects he offers in DotCom Secrets.

None of these various other products, nonetheless, present the info in such an easy-to-follow style as DotCom Secrets. In many cases they also don’t take such a holistic approach.

In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while additionally ensuring the reader never forgets the big picture: exponential company development.

Not just does he break down exactly how current companies successfully market and also sell their products online, he supplies a detailed plan for you to replicate it within your own business. It has actually been my experience that this is the area where several similar guides most importantly fail. They focus on theory as well as fall short on workable details.

Simply put, if you wish to learn exactly how to sell online– be it physical items, digital products, mentoring, or in-person solutions– you simply HAVE to read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your dream customer, in rising order of price.

Preferably, you would like to sell people your finest, most pricey item right? But it’s unlikely a person would certainly purchase that from you if they didn’t recognize who you were yet.

With a value ladder, you can use something to people at a lower price point, where they are more willing to take out their wallets.

Then once you show the valueyou can really provide, you’ll get a certain percentage of buyers climbing up your ladder to buy your a lot more expensive, yet much more value-packed products.

Russell after that introduces the idea of a sales funnel. This is the online procedure you need to setup to have clients rise the levels of your value ladder.

This is simply a fast intro as remainder of the book goes into more information regarding the technique as well as psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The following section is everything about interacting with your audience.

First, Russell speaks about creating an Attractive Character.

This is everything about generating an on-line personality that will certainly bring in people to you and also assist you build a following.. These are your faithful followers who will certainly be the ones to rush out to get your products.

There are 4 aspects you require for an attractive character:


  • Having a backstory
  • The capacity to talk in parables
  • Being able to share your character defects
  • Is a polarizing figure

Russell goes into detail regarding each and also shares several examples to aid you to understand what he indicates.

The 2nd half of the chapter defines two of one of the most reliable e-mail advertising approaches for keeping your list engaged.

The first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The crucial idea behind this series is to keep each email open-ended and enjoyable.

By doing this your subscribers will certainly wish to open every one of your e-mails.

Russell shares one of the 5 e-mail soap opera sequences that he utilizes, as well as he discusses his thinking behind each email so you can adjust them to your own sequence.

The following e-mail technique is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to preserve your connection with your subscribers.

Because if you do not interact with your list regularly, they are going to forget about you and also your future marketing efforts will certainly decrease in performance.

What makes the everyday Seinfeld emails work is that they are amusing. So each e-mail is 10% content and 90% entertainment. Begin doing this and also you will certainly see your open rates, click rates, and discussions dramatically be boosted.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is everything about funnel fundamentals and also the approaches behind an effective funnel.

One of the crucial factors that Russell highlights below is that you shouldn’t go back to square one when creating a funnel. It’s extremely most likely that people in your target market have actually already produced successful sales funnels. So leverage their experience when developing your very own.

To do this, Russell highlights the 5 aspects of any kind of effective campaign, and also he instructs you how to reverse engineer your competitor’s funnels.

Next off, Russell goes into the 7 stages of a funnel.

Right here’s a quote from Russell that highlights why you need to comprehend each phase:

” The real difference between having a 6-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my largest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you need to effectively set your site visitor’s frame of mind prior to every step of your sales funnel.

To do this, you will certainly be required to recognize your traffic’s temperature level so you can produce the correct pre-frame bridge.

Then you need to qualify your subscribers, customers and your VIP purchasers (the spendthrifts!).

Comprehending (and also implementing) all these actions will certainly assist you get the value possible from each customer, while additionally supplying them maximum value.

The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He likens producing a funnel to having fun with a collection of lego blocks.

So producing a funnel for your business is a matter of mixing and matching the different blocks together.

Section 4: Funnels and also Scripts

Section 4 is the real gem of the book. This is where Russell explains concerning several of his finest sales funnels.

We find out the psychology he uses behind each funnel and also exactly how they work. After that, most useful of all, he supplies you with fill in the blank templates so you can implement each funnel for your own business.

He likewise goes over the certain guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is essential since the OTO’s are where you truly make real profit from your funnel.

The 7 funnels he goes into are the:

  • 2 Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

For example, the Two Step- Free plus shipping funnel is the precise very same funnel he makes use of to sell DotCom Secrets (as well as ClickFunnels) himself.

It’s kind of funny. He constructed a funnel to offer ClickFunnels, using ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is basically a brief advertisement for ClickFunnels. As stated previously, it’s the software application for developing the types of sales funnels that Russell has actually been showing you in the book.

So … Should I Read It?

If you have actually been interested sufficiently to read this far, then this book is for you.


If you currently are or will in the future be offering things as well as discovering clients/customers from the web (i.e., practically all organisations), then the answer is a dedicated YES. Yes, this book is for you. If you read nothing else before you begin marketing online, read this book.


Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.


He additionally offers web links to totally free electronic resources that assist visitors internalize as well as act upon the concepts offered in the book.


Full with very consumable graphics, funnel blueprints, sales scripts, as well as evergreen methods, this publication has actually become a (dog-eared) staple of the miniature collection of business books I go on a shelf beside my workdesk.


Best of all, you can obtain a complimentary copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book for free permanently, so ensure you claim your duplicate before they are all gone– or before he begins charging what this book is truly worth.


It deserves noting that Brunson isn’t distributing a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, and also highlight critical passages.


The Bottom Line


The bottom line is that DotCom Secrets is remarkable. It is all information and also no frills. The writing style is concise and organized and also the accompanying graphics are incredibly easy to understand and also are “crafted for instant recall.”

This book is an useful tool. Advertising as well as sales in digital spaces can appear so overwhelming. There are so many moving pieces as well as variables that a book like DotCom Secrets that makes sense of the chaos in such a practical method actually stands out from the crowd.

Thank you for reading my review of Dotcom Secrets – Clickfunnels Backpack. If you’re interested to get a copy, click here to obtain your free copy.