A Comprehensive Dotcom Secrets Review – Clickfunnels Amazon Affiliate
Welcome to my review of Dotcom Secrets – Clickfunnels Amazon Affiliate
DotCom Secrets is a detailed crash course in web marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and also his experience aiding thousands of other people develop effective business.
If you’ve spent any quantity of time in the world of web marketing, then you’ve most likely become aware of Russell before. He’s authored a few books already as well as has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to succeed marketing online, you should absolutely take a look at ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It’s full of actual, actionable actions for building and also expanding any type of company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding consumer habits as well as the general direction of advertising and marketing and business, understanding and grasping marketing in the digital space has actually come to be important.
Companies that intend to survive, expand, as well as thrive now and also right into the future should understand exactly how to reach and also offer to people online.
It’s that straightforward.
Just because the sale happens in digital space, or at the very least partly in digital space, does not indicate you need to rethink every little thing you find out about sales and selling. A number of the tried and true sales principles that have been used since businesses first existed are still being utilized effectively, however they are being incorporated as well as hybridized to ideal effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are numerous distinct tools, techniques, and also strategies specific to the on-line landscape that improve essential sales ideas.
This blend of the old and also the brand-new is at the foundation of what makes up internet marketing as we understand it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you want to achieve success online, you have to understand what these strategies are and how to utilize them.
Russell Brunson really did not invent the majority of the techniques and strategies in the book, neither does he assert to. You can find informational products that in a similar way outline many of the topics he offers in DotCom Secrets.
None of these various other products, however, present the info in such an easy-to-follow layout as DotCom Secrets. In many cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the little information that comprise a successful on-line company, while additionally ensuring the visitor never loses sight of the big picture: exponential organisation development.
Not only does he break down just how existing organisations efficiently market and also sell their products online, he offers a detailed blueprint for you to duplicate it within your very own company. It has been my experience that this is the area where several comparable guides most importantly fall short. They concentrate on theory and also fail on workable information.
Simply put, if you wish to discover exactly how to offer online– be it physical products, digital products, coaching, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.
Preferably, you would like to sell individuals your best, most expensive product right? However it’s not likely a person would certainly purchase that from you if they didn’t recognize who you were yet.
With a value ladder, you can provide something to people at a reduced price point, where they are a lot more ready to take out their wallets.
Then as soon as you demonstrate the valueyou can actually offer, you’ll obtain a specific portion of purchasers climbing up your ladder to acquire your a lot more pricey, however more value-packed products.
Russell after that introduces the principle of a sales funnel. This is the on-line procedure you need to setup to have clients rise the levels of your value ladder.
This is simply a fast introduction as rest of the book enters into even more information regarding the strategy as well as psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about connecting with your audience.
First, Russell speaks about developing an Attractive Character.
This is all about generating an online character that will certainly attract individuals to you and also help you build a following.. These are your devoted followers that will be the ones to rush out to buy your items.
There are 4 elements you require for an attractive character:
- Having a backstory
- The capability to speak in parables
- Being able to share your character imperfections
- Is a polarizing figure
Russell goes into detail regarding each and shares numerous examples to assist you to comprehend what he implies.
The 2nd half of the chapter describes 2 of one of the most efficient email marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to aid you bond your new leads with your attractive character. The crucial idea behind this sequence is to keep each email open-ended and enjoyable.
By doing this your subscribers will certainly WANT to open up each of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, as well as he clarifies his thinking behind each e-mail so you can adapt them to your own sequence.
The following e-mail method is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your connection with your subscribers.
Because if you do not connect with your list on a regular basis, they are going to forget about you and also your future advertising and marketing initiatives will be reduced in performance.
What makes the everyday Seinfeld emails work is that they are entertaining. So each e-mail is 10% web content and 90% entertainment. Start doing this as well as you will see your open rates, click rates, as well as discussions drastically be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel principles and also the approaches behind a successful funnel.
Among the vital points that Russell emphasizes here is that you should not start from scratch when producing a funnel. It’s very most likely that people in your target market have actually currently developed successful sales funnels. So leverage their experience when developing your own.
To do this, Russell highlights the 5 aspects of any kind of effective campaign, and he teaches you how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to appropriately set your visitor’s mindset before every action of your sales funnel.
To do this, you will need to recognize your traffic’s temperature level so you can develop the proper pre-frame bridge.
After that you need to qualify your subscribers, customers and also your VIP customers (the spendthrifts!).
Understanding (and also executing) all these steps will certainly assist you get the value possible from each subscriber, while additionally delivering them maximum value.
The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He likens developing a funnel to playing with a set of lego blocks.
So producing a funnel for your business is a matter of mixing and matching the different blocks together.
Section 4: Funnels and also Scripts
Section four is the actual gem of the book. This is where Russell goes into detail about some of his best sales funnels.
We discover the psychology he makes use of behind each funnel as well as exactly how they function. After that, most practical of all, he supplies you with fill in the blank themes so you can carry out each funnel for your own company.
He likewise goes over the certain rules he utilizes for structuring the best One Time Offer (OTO). This is very important since the OTO’s are where you truly make real profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the specific very same funnel he makes use of to offer DotCom Secrets (and ClickFunnels) himself.
It’s type of funny. He constructed a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As discussed previously, it’s the software for developing the kinds of sales funnels that Russell has actually been teaching you in the book.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling points and also locating clients/customers from the net (i.e., basically all companies), then the solution is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s understanding isn’t confined to living in between the covers of DotCom Secrets either.
He likewise supplies links to cost-free digital sources that aid readers internalize and act on the concepts presented in the book.
Packed with highly consumable graphics, funnel plans, sales scripts, and also evergreen strategies, this publication has come to be a (dog-eared) staple of the mini collection of business books I continue a shelf next to my workdesk.
Best of all, you can get a complimentary copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book for free for life, so make sure you claim your duplicate before they are all gone– or before he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t distributing a PDF or an electronic copy of his outstanding book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all information and also no frills. The writing style is succinct and also structured and also the accompanying graphics are incredibly understandable as well as are “engineered for immediate recall.”
This book is a valuable tool. Advertising as well as sales in digital spaces can seem so frustrating. There are so many moving pieces and also variables that a book like DotCom Secrets that understands the insanity in such a handy method actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Amazon Affiliate. If you’re interested to get a copy, click here to obtain your free copy.