A Comprehensive Dotcom Secrets Review – Clickfunnels Affiliate Review
Welcome to my review of Dotcom Secrets – Clickfunnels Affiliate Review
DotCom Secrets is a thorough crash course in web marketing. It’s the end result of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online as well as his experience assisting thousands of other individuals develop effective companies.
If you have actually spent any amount of time in the world of online marketing, then you’ve possibly come across Russell before. He’s authored a couple of books already and also has developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to succeed selling online, you must definitely take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, actionable steps for building and expanding any kind of company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer habits and also the basic direction of advertising and marketing as well as business, understanding and grasping selling in the digital space has come to be essential.
Firms that intend to make it through, grow, and also grow now and also right into the future has to understand how to reach and also market to individuals over the internet.
It’s that basic.
Even if the sale happens in digital space, or at the very least partly in digital space, does not suggest you need to rethink everything you learn about sales and selling. A lot of the tried and true sales principles that have actually been used since organisations first existed are still being utilized successfully, but they are being incorporated and also intermixed to ideal result for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, methods, and also approaches specific to the on-line landscape that build on essential sales concepts.
This mix of the old and the brand-new is at the foundation of what comprises online marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to be successful online, you need to understand what these strategies are as well as how to utilize them.
Russell Brunson didn’t invent the majority of the approaches as well as strategies in the book, nor does he declare to. You can locate informational products that similarly outline a number of the subjects he offers in DotCom Secrets.
None of these various other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they additionally don’t take such a holistic method.
In DotCom Secrets, Brunson links all the little details that comprise a successful online firm, while additionally making sure the reader never ever loses sight of the big picture: rapid organisation growth.
Not only does he break down how current organisations effectively market and also offer their products online, he supplies a step-by-step blueprint for you to duplicate it within your own business. It has actually been my experience that this is the area where several comparable guides crucially fall short. They concentrate on concept and fail on actionable information.
Simply put, if you want to find out exactly how to offer online– be it physical products, digital items, coaching, or in-person services– you merely NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in ascending order of price.
Preferably, you want to offer people your best, most pricey product right? Yet it’s not likely somebody would buy that from you if they really did not know who you were yet.
With a value ladder, you can provide something to people at a lower price point, where they are much more ready to take out their wallets.
Then once you show the valueyou can in fact provide, you’ll obtain a particular percent of buyers climbing your ladder to acquire your more costly, however more value-packed products.
Russell after that presents the concept of a sales funnel. This is the online process you need to setup to have clients rise the degrees of your value ladder.
This is just a quick intro as rest of the book goes into more detail concerning the strategy and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about connecting with your target market.
First, Russell talks about creating an Attractive Character.
This is everything about coming up with an online character that will certainly bring in people to you and also assist you build a following.. These are your devoted fans who will certainly be the ones to hurry out to acquire your products.
There are 4 components you require for an attractive character:
- Having a backstory
- The capability to speak in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell explains concerning each and also shares a number of instances to aid you to comprehend what he indicates.
The 2nd half of the chapter describes two of one of the most efficient e-mail advertising and marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to help you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each email open-ended and entertaining.
By doing this your subscribers will WANT to open up every one of your emails.
Russell shares one of the 5 email soap opera sequences that he makes use of, and also he clarifies his thinking behind each email so you can adjust them to your own series.
The next email strategy is the Daily Seinfeld Sequence. These are the e-mails you need to be sending out to keep your relationship with your subscribers.
Because if you do not engage with your list on a regular basis, they are going to forget about you and your future advertising initiatives will decrease in effectiveness.
What makes the daily Seinfeld emails work is that they are amusing. So each e-mail is 10% content and 90% amusement. Begin doing this as well as you will certainly see your open rates, click rates, and conversations considerably be enhanced.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is everything about funnel fundamentals as well as the methods behind a successful funnel.
One of the essential points that Russell highlights right here is that you should not go back to square one when developing a funnel. It’s highly likely that people in your target market have actually currently developed successful sales funnels. So leverage their experience when creating your very own.
To do this, Russell highlights the 5 components of any kind of successful campaign, and also he instructs you just how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my largest takeaways in this section was the importance of establishing a pre-frame. To maximize your success, you need to appropriately establish your visitor’s frame of mind prior to every action of your sales funnel.
To do this, you will need to recognize your web traffic’s temperature level so you can create the proper pre-frame bridge.
Then you need to qualify your subscribers, customers and your VIP purchasers (the spendthrifts!).
Recognizing (and applying) all these steps will certainly help you get the value possible from each subscriber, while likewise delivering them maximum value.
The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He likens producing a funnel to playing with a collection of lego blocks.
So developing a funnel for your organisation is a matter of mixing and matching the different blocks with each other.
Section 4: Funnels and also Scripts
Section four is the genuine treasure of the book. This is where Russell goes into detail about a few of his best sales funnels.
We discover the psychology he uses behind each funnel and also how they function. Then, most practical of all, he provides you with fill in the blank design templates so you can apply each funnel for your very own organisation.
He also goes over the certain guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is necessary since the OTO’s are where you really make the true profit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the exact very same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.
It’s kind of funny. He built a funnel to sell ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is generally a brief ad for ClickFunnels. As mentioned previously, it’s the software for developing the kinds of sales funnels that Russell has been showing you in the book.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling points and also locating clients/customers from the web (i.e., practically all companies), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He also supplies web links to complimentary electronic resources that assist readers internalize and act upon the concepts presented in the book.
Loaded with highly consumable graphics, funnel plans, sales scripts, and also evergreen techniques, this publication has actually ended up being a (dog-eared) staple of the small collection of business books I keep a shelf alongside my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be offering this book absolutely free forever, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and also highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all details and also no frills. The writing style is concise and also structured and the accompanying graphics are incredibly understandable and also are “engineered for immediate recall.”
This book is a valuable tool. Advertising and also sales in digital spaces can seem so overwhelming. There are a lot of moving pieces and also variables that a book like DotCom Secrets that understands the insanity in such an useful method really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Affiliate Review. If you’re interested to get a copy, click here to obtain your free copy.