A Comprehensive Dotcom Secrets Review – Click Funnels Mattress

A Comprehensive Dotcom Secrets Review – Click Funnels Mattress

Welcome to my review of Dotcom Secrets – Click Funnels Mattress

DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and also his experience aiding hundreds of other people build successful business.

If you have actually spent any amount of time in the world of internet marketing, then you have actually probably become aware of Russell before. He’s authored a few books already and has actually developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you want to be successful selling online, you ought to absolutely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has lots of real, actionable steps for building as well as growing any kind of firm online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts regarding consumer behavior and the general direction of advertising and also commerce, understanding and also understanding selling in the digital space has come to be necessary.

Firms that wish to endure, expand, and flourish currently and also right into the future must recognize just how to reach and sell to people online.

It’s that straightforward.

Even if the sale occurs in digital space, or at the very least partially in digital space, doesn’t suggest you need to reassess whatever you learn about sales and selling. Most of the tried and true sales principles that have been used since companies first existed are still being used effectively, however they are being integrated and intermixed to optimum impact for the digital frontier.

From crossover sales to offering online one-for-one, there are several special tools, methods, and methods specific to the online landscape that improve basic sales ideas.

This blend of the old as well as the brand-new is at the foundation of what comprises online marketing as we know it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.

If you want to succeed online, you need to understand what these methods are as well as exactly how to use them.

Russell Brunson didn’t invent a lot of the approaches and also strategies in the book, neither does he declare to. You can discover informational products that in a similar way describe much of the topics he presents in DotCom Secrets.

None of these other products, nonetheless, present the details in such an easy-to-follow style as DotCom Secrets. In many cases they additionally do not take such a holistic method.

In DotCom Secrets, Brunson links all the small information that comprise a successful online business, while additionally making certain the visitor never ever forgets the big picture: exponential company development.

Not only does he break down just how current businesses successfully market as well as market their items online, he supplies a detailed blueprint for you to reproduce it within your very own business. It has actually been my experience that this is the area where lots of comparable guides crucially fail. They focus on theory and fail on actionable details.

Simply put, if you wish to discover how to offer online– be it physical products, electronic products, coaching, or in-person solutions– you merely HAVE to read this book.


A look inside DotCom Secrets

Section 1: Ladders and also Funnels

To begin the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your desired customer, in ascending order of price.

Ideally, you want to market people your best, most pricey product right? But it’s unlikely a person would buy that from you if they really did not understand who you were yet.

With a value ladder, you can use something to people at a reduced price point, where they are a lot more willing to pull out their wallets.

Then as soon as you demonstrate the valueyou can actually provide, you’ll obtain a certain percentage of purchasers climbing up your ladder to purchase your extra expensive, but much more value-packed items.

Russell after that introduces the concept of a sales funnel. This is the online procedure you need to setup to have consumers rise the degrees of your value ladder.

This is just a quick intro as remainder of the book goes into even more information regarding the technique and also psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The next section is all about connecting with your audience.

First, Russell discusses creating an Attractive Character.

This is all about coming up with an on-line persona that will certainly attract individuals to you and also aid you build a following.. These are your devoted fans who will certainly be the ones to hurry out to get your products.

There are 4 elements you require for an attractive character:


  • Having a backstory
  • The capability to talk in parables
  • Having the ability to share your character defects
  • Is a polarizing figure

Russell explains about each and shares a number of instances to assist you to comprehend what he means.

The 2nd half of the chapter explains 2 of the most reliable email advertising techniques for keeping your list engaged.

The first is called the Soap Opera Sequence. Its objective is to aid you bond your new leads with your attractive character. The key idea behind this series is to keep each e-mail open-ended as well as entertaining.

By doing this your subscribers will intend to open up every one of your emails.

Russell shares one of the 5 email soap opera sequences that he makes use of, and also he clarifies his thinking behind each email so you can adapt them to your very own series.

The following e-mail strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to maintain your connection with your subscribers.

Because if you don’t communicate with your list regularly, they are going to forget about you as well as your future marketing initiatives will lower in effectiveness.

What makes the daily Seinfeld e-mails work is that they are amusing. So each email is 10% material as well as 90% enjoyment. Start doing this and also you will certainly see your open rates, click rates, as well as discussions substantially increase.

Section 3: “Funnelology”

The third section of DotCom Secrets is all about funnel basics and also the techniques behind an effective funnel.

One of the crucial points that Russell emphasizes below is that you should not start from scratch when producing a funnel. It’s highly likely that individuals in your target audience have currently produced successful sales funnels. So take advantage of their experience when producing your own.

To do this, Russell highlights the 5 components of any successful campaign, as well as he instructs you how to reverse engineer your rival’s funnels.

Next off, Russell goes into the 7 phases of a funnel.

Right here’s a quote from Russell that highlights why you need to understand each stage:

” The real difference between having a 6-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my largest takeaways in this section was the significance of establishing a pre-frame. To maximize your success, you need to effectively establish your visitor’s state of mind prior to every step of your sales funnel.

To do this, you will need to know your web traffic’s temperature level so you can create the correct pre-frame bridge.

Then you need to qualify your subscribers, purchasers as well as your VIP buyers (the big spenders!).

Understanding (and applying) all these steps will aid you get the value possible from each customer, while likewise supplying them maximum value.

The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a collection of lego blocks.

So producing a funnel for your business is a matter of mixing and matching the various blocks with each other.

Section 4: Funnels and Scripts

Section four is the actual gem of the book. This is where Russell goes into detail about a few of his ideal sales funnels.

We learn the psychology he uses behind each funnel and how they work. Then, most valuable of all, he offers you with fill in the blank layouts so you can carry out each funnel for your own company.

He likewise discusses the specific rules he makes use of for structuring the perfect One Time Offer (OTO). This is important since the OTO’s are where you actually make real profit from your funnel.

The seven funnels he goes into are the:

  • 2 Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the precise very same funnel he makes use of to market DotCom Secrets (and also ClickFunnels) himself.

It’s kind of funny. He built a funnel to market ClickFunnels, using ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is generally a brief promotion for ClickFunnels. As stated previously, it’s the software application for producing the kinds of sales funnels that Russell has actually been educating you in guide.

So … Should I Read It?

If you have actually been interested sufficiently to read this far, then this book is for you.


If you currently are or will in the future be marketing things as well as locating clients/customers from the web (i.e., essentially all businesses), then the response is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you start marketing online, read this book.


Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.


He likewise provides web links to totally free digital resources that assist viewers internalize and act on the ideas presented in the book.


Full with extremely consumable graphics, funnel blueprints, sales scripts, and also evergreen methods, this book has ended up being a (dog-eared) staple of the miniature library of business books I keep on a shelf next to my workdesk.


Best of all, you can obtain a totally free copy (just pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be giving this book for free permanently, so make certain you claim your copy before they are all gone– or before he starts charging what this book is actually worth.


It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and also highlight important passages.


The Bottom Line


The bottom line is that DotCom Secrets is remarkable. It is all information and no frills. The writing style is concise and structured as well as the accompanying graphics are very understandable and also are “engineered for instant recall.”

This book is a valuable tool. Advertising and marketing and also sales in digital spaces can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that understands the chaos in such an useful means truly stands out from the crowd.

Thank you for reading my review of Dotcom Secrets – Click Funnels Mattress. If you’re interested to get a copy, click here to obtain your free copy.