A Comprehensive Dotcom Secrets Review – Click Funnels Game Overview

A Comprehensive Dotcom Secrets Review – Click Funnels Game Overview

Welcome to my review of Dotcom Secrets – Click Funnels Game Overview

DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and also his experience aiding hundreds of other people develop successful business.

If you’ve spent any quantity of time in the world of online marketing, then you have actually possibly become aware of Russell before. He’s authored a few books already and also has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you intend to achieve success selling online, you should certainly take a look at ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has lots of real, workable actions for building as well as growing any kind of company online. No tricks, no fluff.

Why DotCom Secrets?

Given the previously mentioned facts concerning consumer habits and the general direction of advertising as well as business, understanding as well as grasping marketing in the digital space has actually ended up being crucial.

Business that want to make it through, grow, and also flourish currently and also right into the future has to comprehend exactly how to reach and also sell to individuals online.

It’s that simple.

Just because the sale happens in digital space, or at least partly in digital space, does not suggest you need to reassess whatever you know about sales and also marketing. Most of the tried and true sales principles that have actually been made use of since organisations first existed are still being made use of effectively, but they are being incorporated as well as intermixed to optimum result for the digital frontier.

From crossover sales to selling on the internet one-for-one, there are a number of distinct tools, strategies, and methods specific to the online landscape that build on basic sales concepts.

This blend of the old as well as the new is at the foundation of what makes up internet marketing as we know it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.

If you want to achieve success online, you need to recognize what these strategies are and also just how to utilize them.

Russell Brunson didn’t invent the majority of the approaches and also methods in the book, neither does he declare to. You can locate educational products that in a similar way describe much of the topics he offers in DotCom Secrets.

None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they likewise don’t take such a holistic approach.

In DotCom Secrets, Brunson links all the little information that comprise a successful online business, while additionally ensuring the reader never ever forgets the big picture: exponential business development.

Not only does he break down just how current businesses successfully market as well as sell their items online, he gives a detailed plan for you to duplicate it within your very own organisation. It has actually been my experience that this is the area where many comparable guides most importantly fail. They focus on theory and fail on workable details.

In other words, if you want to discover how to offer online– be it physical products, electronic items, mentoring, or in-person services– you simply NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders as well as Funnels

To begin the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your dream client, in ascending order of price.

Preferably, you would love to offer people your finest, most pricey item right? Yet it’s not likely somebody would buy that from you if they really did not know who you were yet.

With a value ladder, you can offer something to people at a lower price point, where they are much more willing to take out their wallets.

Then as soon as you demonstrate the valueyou can really provide, you’ll obtain a certain percent of purchasers going up your ladder to acquire your extra costly, however a lot more value-packed products.

Russell after that presents the concept of a sales funnel. This is the on-line process you require to setup to have customers ascend the levels of your value ladder.

This is just a fast introduction as remainder of the book goes into more information concerning the method as well as psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about interacting with your target market.

First, Russell talks about creating an Attractive Character.

This is everything about coming up with an online persona that will certainly attract individuals to you and also assist you build a following.. These are your devoted fans that will certainly be the ones to rush out to purchase your products.

There are 4 components you require for an attractive character:


  • Having a backstory
  • The capability to speak in parables
  • Having the ability to share your character defects
  • Is a polarizing figure

Russell explains regarding each and shares several examples to assist you to comprehend what he means.

The 2nd half of the chapter defines 2 of the most efficient e-mail advertising approaches for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its objective is to aid you bond your new leads with your attractive character. The crucial suggestion behind this sequence is to keep each email flexible and also enjoyable.

By doing this your subscribers will certainly WANT to open every one of your e-mails.

Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and also he describes his thinking behind each email so you can adapt them to your very own series.

The next e-mail method is the Daily Seinfeld Sequence. These are the emails you are required to be sending to preserve your connection with your subscribers.

Since if you don’t connect with your list on a regular basis, they are going to forget about you and your future advertising initiatives will decrease in effectiveness.

What makes the everyday Seinfeld e-mails work is that they are entertaining. So each e-mail is 10% material and also 90% enjoyment. Start doing this and you will see your open rates, click rates, as well as discussions substantially increase.

Section 3: “Funnelology”

The third section of DotCom Secrets is everything about funnel basics and the methods behind a successful funnel.

One of the vital points that Russell highlights below is that you shouldn’t start from scratch when developing a funnel. It’s very most likely that people in your target audience have actually already developed effective sales funnels. So leverage their experience when creating your own.

To do this, Russell highlights the 5 aspects of any type of successful campaign, and he shows you how to reverse engineer your competitor’s funnels.

Next, Russell enters into the 7 stages of a funnel.

Here’s a quote from Russell that highlights why you need to understand each phase:

” The real difference between having a six-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my greatest takeaways in this section was the significance of setting up a pre-frame. To maximize your success, you need to properly set your site visitor’s frame of mind before every step of your sales funnel.

To do this, you will certainly need to recognize your website traffic’s temperature so you can produce the proper pre-frame bridge.

Then you need to qualify your subscribers, customers and also your VIP purchasers (the spendthrifts!).

Comprehending (as well as carrying out) all these steps will certainly aid you get the value possible from each customer, while also providing them optimal value.

The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He likens developing a funnel to playing with a set of lego blocks.

So producing a funnel for your organisation is a matter of mixing and matching the different blocks with each other.

Section 4: Funnels as well as Scripts

Section 4 is the real gem of the book. This is where Russell explains concerning several of his best sales funnels.

We learn the psychology he makes use of behind each funnel as well as exactly how they work. Then, most handy of all, he provides you with fill in the blank layouts so you can execute each funnel for your very own business.

He likewise looks at the certain guidelines he uses for structuring the perfect One Time Offer (OTO). This is essential since the OTO’s are where you truly make the true benefit from your funnel.

The 7 funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

For example, the Two Step- Free plus shipping funnel is the specific same funnel he uses to market DotCom Secrets (and also ClickFunnels) himself.

It’s sort of funny. He developed a funnel to market ClickFunnels, making use of ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is generally a brief promotion for ClickFunnels. As pointed out earlier, it’s the software program for producing the kinds of sales funnels that Russell has been instructing you in guide.

So … Should I Read It?

If you have actually been interested sufficiently to read this much, then this book is for you.


If you currently are or will in the future be offering things and also finding clients/customers from the web (i.e., practically all companies), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you begin selling online, read this book.


Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.


He additionally provides links to totally free digital sources that assist readers internalize and act on the concepts provided in the book.


Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this publication has actually become a (dog-eared) staple of the mini collection of business books I keep on a rack beside my desk.


Best of all, you can obtain a cost-free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book free of cost permanently, so ensure you claim your duplicate before they are all gone– or before he begins charging what this book is truly worth.


It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, as well as highlight vital passages.


The Bottom Line


The bottom line is that DotCom Secrets is amazing. It is all details and also no frills. The writing style is succinct and also organized and also the accompanying graphics are very easy to understand as well as are “engineered for instant recall.”

This book is an important tool. Advertising and marketing as well as sales in digital spaces can appear so overwhelming. There are numerous moving pieces as well as variables that a book like DotCom Secrets that understands the chaos in such a helpful method actually stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Click Funnels Game Overview. If you’re interested to get a copy, click here to obtain your free copy.