A Comprehensive Dotcom Secrets Review – Backpack Clickfunnels
Welcome to my review of Dotcom Secrets – Backpack Clickfunnels
DotCom Secrets is an extensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online as well as his experience assisting countless other individuals build successful companies.
If you’ve spent any quantity of time in the world of web marketing, then you have actually probably come across Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to be successful marketing online, you ought to most definitely take a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, workable steps for building and expanding any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts concerning customer behavior as well as the basic direction of advertising and business, understanding and mastering marketing in the digital space has come to be crucial.
Companies that want to endure, grow, and also thrive now and into the future should understand just how to reach and also market to people over the internet.
It’s that straightforward.
Even if the sale takes place in digital space, or at least partly in digital space, doesn’t indicate you are required to reassess everything you find out about sales as well as marketing. Much of the tried and true sales principles that have been utilized since businesses first existed are still being made use of properly, but they are being incorporated and also hybridized to optimal result for the digital frontier.
From crossover sales to offering on the internet one-for-one, there are a number of special tools, techniques, and also methods specific to the online landscape that build on essential sales principles.
This blend of the old as well as the brand-new is at the foundation of what makes up internet marketing as we understand it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you want to be successful online, you have to know what these strategies are and just how to utilize them.
Russell Brunson didn’t invent the majority of the techniques and also methods in the book, neither does he claim to. You can locate educational products that in a similar way lay out a number of the topics he presents in DotCom Secrets.
None of these other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson links all the little information that make up an effective on-line business, while likewise making certain the reader never loses sight of the big picture: exponential organisation development.
Not just does he break down how existing companies effectively market and offer their products online, he provides a detailed plan for you to replicate it within your very own organisation. It has actually been my experience that this is the location where several similar guides most importantly fall short. They concentrate on theory and also fail on workable information.
In other words, if you intend to discover just how to offer online– be it physical items, digital items, mentoring, or in-person solutions– you just HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your dream customer, in ascending order of price.
Preferably, you would love to sell individuals your ideal, most pricey item right? But it’s unlikely someone would purchase that from you if they didn’t know who you were yet.
With a value ladder, you can use something to individuals at a reduced price point, where they are a lot more willing to pull out their wallets.
Then as soon as you show the valueyou can really supply, you’ll obtain a particular portion of buyers climbing up your ladder to acquire your a lot more expensive, but more value-packed products.
Russell after that introduces the concept of a sales funnel. This is the on-line procedure you need to setup to have clients rise the levels of your value ladder.
This is simply a quick intro as rest of the book goes into more information about the technique and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about connecting with your audience.
First, Russell talks about producing an Attractive Character.
This is everything about generating an online personality that will attract people to you and aid you build a following.. These are your loyal followers that will certainly be the ones to hurry out to purchase your items.
There are 4 aspects you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character imperfections
- Is a polarizing figure
Russell explains regarding each as well as shares a number of instances to help you to understand what he implies.
The second half of the chapter defines 2 of the most effective e-mail marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its objective is to help you bond your brand-new leads with your attractive character. The essential idea behind this sequence is to keep each email open-ended and also enjoyable.
By doing this your subscribers will certainly intend to open every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, as well as he describes his thinking behind each e-mail so you can adapt them to your very own series.
The next email method is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to preserve your connection with your subscribers.
Because if you do not communicate with your list often, they are going to forget about you and also your future advertising and marketing efforts will certainly be reduced in effectiveness.
What makes the everyday Seinfeld emails work is that they are entertaining. So each e-mail is 10% material as well as 90% entertainment. Begin doing this and also you will certainly see your open rates, click rates, as well as conversations significantly be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel basics as well as the techniques behind an effective funnel.
One of the important factors that Russell highlights here is that you should not start from scratch when producing a funnel. It’s very likely that individuals in your target market have actually currently produced successful sales funnels. So leverage their experience when creating your own.
To do this, Russell highlights the 5 elements of any kind of effective campaign, and also he instructs you exactly how to reverse engineer your competitor’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my biggest takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to appropriately set your site visitor’s state of mind before every action of your sales funnel.
To do this, you will need to know your web traffic’s temperature level so you can develop the correct pre-frame bridge.
After that you need to qualify your subscribers, customers and your VIP buyers (the big spenders!).
Comprehending (and also implementing) all these actions will certainly assist you get the value possible from each customer, while also delivering them maximum value.
The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a set of lego blocks.
So developing a funnel for your company is a matter of mixing and matching the different blocks together.
Section 4: Funnels and also Scripts
Section 4 is the real treasure of the book. This is where Russell goes into detail concerning several of his finest sales funnels.
We learn the psychology he uses behind each funnel as well as how they work. Then, most practical of all, he supplies you with fill in the blank design templates so you can carry out each funnel for your own business.
He additionally goes over the specific guidelines he utilizes for structuring the ideal One Time Offer (OTO). This is important because the OTO’s are where you truly make the true benefit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact very same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He built a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a short advertisement for ClickFunnels. As stated previously, it’s the software for producing the sorts of sales funnels that Russell has been educating you in guide.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will certainly in the future be selling points and discovering clients/customers from the internet (i.e., basically all organisations), then the response is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He also gives web links to totally free electronic resources that help viewers internalize as well as act on the concepts presented in the book.
Packed with highly consumable graphics, funnel blueprints, sales scripts, as well as evergreen techniques, this book has become a (dog-eared) staple of the mini library of business books I continue a shelf alongside my desk.
Best of all, you can get a free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book free of charge permanently, so see to it you claim your duplicate prior to they are all gone– or before he starts charging what this book is really worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the photos, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all info and also no frills. The writing style is concise and also organized and also the accompanying graphics are extremely understandable and are “crafted for instantaneous recall.”
This book is a valuable tool. Advertising and sales in digital spaces can appear so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that makes sense of the madness in such a handy way actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Backpack Clickfunnels. If you’re interested to get a copy, click here to obtain your free copy.