A Comprehensive Dotcom Secrets Review – Amazon Ses Clickfunnels
Welcome to my review of Dotcom Secrets – Amazon Ses Clickfunnels
DotCom Secrets is a detailed crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting hundreds of other people build effective business.
If you have actually spent any amount of time in the world of web marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books already as well as has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you should most definitely have a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of real, workable actions for building and expanding any kind of company online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about customer habits and also the general direction of advertising and marketing and also commerce, understanding and also mastering marketing in the digital space has actually ended up being important.
Companies that intend to make it through, grow, and also grow now and also right into the future must comprehend how to reach as well as offer to individuals over the internet.
It’s that easy.
Just because the sale takes place in digital space, or at the very least partially in digital space, does not imply you need to rethink every little thing you find out about sales and also selling. Most of the tried and true sales concepts that have been used since companies first existed are still being utilized effectively, but they are being combined and intermixed to optimal result for the digital frontier.
From crossover sales to selling on-line one-for-one, there are several distinct tools, techniques, and strategies specific to the online landscape that build on essential sales ideas.
This mix of the old and also the new is at the foundation of what constitutes internet marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you want to be successful online, you have to understand what these strategies are as well as just how to utilize them.
Russell Brunson didn’t invent most of the strategies and also techniques in the book, neither does he assert to. You can find informational products that likewise detail many of the subjects he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow layout as DotCom Secrets. In most cases they likewise don’t take such a holistic strategy.
In DotCom Secrets, Brunson intertwines all the small information that comprise a successful on-line company, while likewise making sure the reader never loses sight of the big picture: exponential organisation growth.
Not just does he break down how present businesses successfully market as well as offer their products online, he supplies a detailed blueprint for you to replicate it within your very own organisation. It has been my experience that this is the area where many similar guides crucially fail. They focus on concept and also fall short on workable information.
Basically, if you intend to find out exactly how to market online– be it physical products, electronic products, mentoring, or in-person services– you just HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in ascending order of price.
Preferably, you would love to offer individuals your ideal, most expensive product right? But it’s not likely somebody would certainly purchase that from you if they didn’t understand who you were yet.
With a value ladder, you can supply something to individuals at a reduced price point, where they are more ready to take out their wallets.
After that as soon as you demonstrate the valueyou can in fact offer, you’ll obtain a particular portion of buyers going up your ladder to purchase your extra costly, but much more value-packed items.
Russell then introduces the principle of a sales funnel. This is the on-line process you require to setup to have consumers rise the levels of your value ladder.
This is just a fast intro as rest of the book goes into more detail about the technique and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about communicating with your audience.
First, Russell talks about creating an Attractive Character.
This is all about developing an on-line personality that will certainly draw in individuals to you and also assist you build a following.. These are your dedicated followers that will certainly be the ones to hurry out to acquire your items.
There are 4 elements you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell explains concerning each and shares several instances to assist you to recognize what he means.
The second half of the chapter defines two of one of the most effective email advertising and marketing techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to help you bond your brand-new leads with your attractive character. The vital concept behind this series is to keep each e-mail flexible and also amusing.
By doing this your subscribers will certainly wish to open up each of your emails.
Russell shares one of the 5 email soap opera sequences that he makes use of, as well as he clarifies his thinking behind each e-mail so you can adapt them to your very own series.
The next e-mail technique is the Daily Seinfeld Sequence. These are the emails you need to be sending out to preserve your relationship with your subscribers.
Due to the fact that if you do not engage with your list often, they are going to forget about you and your future advertising and marketing initiatives will be reduced in performance.
What makes the day-to-day Seinfeld emails work is that they are enjoyable. So each email is 10% material and also 90% amusement. Start doing this and also you will certainly see your open rates, click rates, and also discussions significantly be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel fundamentals and also the methods behind a successful funnel.
One of the vital factors that Russell emphasizes below is that you should not go back to square one when creating a funnel. It’s extremely most likely that people in your target audience have currently created successful sales funnels. So take advantage of their experience when producing your own.
To do this, Russell highlights the 5 elements of any kind of successful campaign, and also he shows you just how to reverse engineer your competitor’s funnels.
Next off, Russell enters into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to effectively set your visitor’s mindset before every action of your sales funnel.
To do this, you will certainly be required to understand your web traffic’s temperature so you can create the appropriate pre-frame bridge.
Then you need to qualify your subscribers, customers as well as your VIP purchasers (the big spenders!).
Recognizing (as well as applying) all these steps will certainly assist you get the value possible from each subscriber, while also supplying them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a collection of lego blocks.
So creating a funnel for your business is a matter of mixing as well as matching the different blocks with each other.
Section 4: Funnels and Scripts
Section four is the real gem of the book. This is where Russell goes into detail concerning a few of his ideal sales funnels.
We learn the psychology he uses behind each funnel and just how they work. After that, most helpful of all, he supplies you with fill in the blank layouts so you can apply each funnel for your very own organisation.
He additionally goes over the certain guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is essential because the OTO’s are where you really make the true benefit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the specific same funnel he uses to sell DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to offer ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As pointed out previously, it’s the software program for creating the sorts of sales funnels that Russell has been teaching you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will in the future be selling things as well as finding clients/customers from the net (i.e., basically all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t constrained to living between the covers of DotCom Secrets either.
He also supplies web links to totally free digital sources that help readers internalize and also act on the ideas presented in the book.
Full with highly palatable graphics, funnel plans, sales scripts, and evergreen strategies, this book has come to be a (dog-eared) staple of the small library of business books I keep on a rack alongside my desk.
Most importantly, you can obtain a free copy (just pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be giving this book free of charge for life, so make certain you claim your duplicate prior to they are all gone– or before he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t giving away a PDF or an electronic copy of his impressive book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all info and no frills. The writing style is succinct and organized and also the accompanying graphics are extremely easy to understand as well as are “crafted for instantaneous recall.”
This book is an important tool. Advertising and marketing and sales in digital spaces can seem so frustrating. There are so many moving pieces as well as variables that a book like DotCom Secrets that makes sense of the madness in such a handy means truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Amazon Ses Clickfunnels. If you’re interested to get a copy, click here to obtain your free copy.