A Comprehensive Dotcom Secrets Review – Amazon Secret Door

A Comprehensive Dotcom Secrets Review – Amazon Secret Door

Welcome to my review of Dotcom Secrets – Amazon Secret Door

DotCom Secrets is an extensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar businesses online and also his experience assisting hundreds of other people build effective firms.

If you’ve spent any amount of time in the world of web marketing, then you have actually most likely become aware of Russell before. He’s authored a few books already and also has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you wish to achieve success marketing online, you need to most definitely have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has plenty of real, workable steps for building and growing any kind of company online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the abovementioned facts regarding consumer habits as well as the basic direction of marketing and also business, understanding and understanding selling in the digital space has come to be crucial.

Companies that want to make it through, grow, and thrive now as well as right into the future needs to understand just how to reach and sell to people over the internet.

It’s that basic.

Even if the sale occurs in digital space, or at least partially in digital space, does not indicate you are required to reconsider every little thing you learn about sales and selling. Most of the tried and true sales principles that have actually been utilized since businesses initially existed are still being used properly, yet they are being combined and hybridized to optimal effect for the digital frontier.

From crossover sales to selling online one-for-one, there are a number of one-of-a-kind tools, strategies, as well as techniques specific to the on-line landscape that improve basic sales ideas.

This blend of the old and the new is at the foundation of what constitutes online marketing as we know it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.

If you wish to be successful online, you have to know what these strategies are as well as how to utilize them.

Russell Brunson didn’t invent a lot of the strategies and also techniques in the book, nor does he assert to. You can find informative products that in a similar way detail a number of the topics he presents in DotCom Secrets.

None of these other products, nonetheless, present the info in such an easy-to-follow style as DotCom Secrets. In most cases they likewise don’t take such a holistic approach.

In DotCom Secrets, Brunson links all the small details that make up an effective online firm, while likewise ensuring the viewers never forgets the big picture: rapid business development.

Not only does he break down how existing organisations effectively market and market their products online, he provides a step-by-step blueprint for you to duplicate it within your very own business. It has been my experience that this is the location where several similar guides crucially fail. They focus on theory as well as fail on actionable info.

In other words, if you want to find out how to market online– be it physical products, digital products, coaching, or in-person solutions– you just NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your dream client, in ascending order of price.

Ideally, you want to sell people your ideal, most expensive product right? However it’s not likely someone would buy that from you if they didn’t understand who you were yet.

With a value ladder, you can offer something to people at a lower price point, where they are more going to take out their wallets.

After that when you demonstrate the valueyou can actually provide, you’ll obtain a specific percent of customers climbing up your ladder to purchase your a lot more expensive, however more value-packed items.

Russell then introduces the idea of a sales funnel. This is the online procedure you need to setup to have customers rise the degrees of your value ladder.

This is just a fast introduction as rest of the book enters into more detail about the method and also psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about connecting with your target market.

First, Russell speaks about producing an Attractive Character.

This is everything about developing an on-line persona that will bring in individuals to you and assist you build a following.. These are your loyal fans who will be the ones to rush out to purchase your products.

There are 4 aspects you need for an attractive character:


  • Having a backstory
  • The ability to talk in parables
  • Being able to share your character defects
  • Is a polarizing figure

Russell goes into detail concerning each and also shares numerous examples to aid you to understand what he means.

The 2nd half of the chapter defines 2 of the most effective email advertising and marketing approaches for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its purpose is to assist you bond your brand-new leads with your attractive character. The essential concept behind this series is to keep each email flexible as well as entertaining.

By doing this your subscribers will certainly WANT to open up every one of your e-mails.

Russell shares one of the 5 e-mail soap opera sequences that he uses, and he explains his thinking behind each e-mail so you can adjust them to your own series.

The next e-mail strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to keep your connection with your subscribers.

Due to the fact that if you do not connect with your list often, they are going to forget about you as well as your future advertising efforts will certainly lower in effectiveness.

What makes the daily Seinfeld emails work is that they are entertaining. So each email is 10% material and 90% enjoyment. Begin doing this and also you will certainly see your open rates, click rates, and also conversations significantly be boosted.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is all about funnel fundamentals and the techniques behind a successful funnel.

One of the essential points that Russell highlights below is that you should not start from scratch when creating a funnel. It’s very likely that individuals in your target market have actually currently created successful sales funnels. So take advantage of their experience when developing your very own.

To do this, Russell highlights the 5 aspects of any effective campaign, as well as he teaches you how to reverse engineer your competitor’s funnels.

Next, Russell goes into the 7 phases of a funnel.

Below’s a quote from Russell that highlights why you need to comprehend each phase:

” The real difference between having a 6-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my biggest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to correctly establish your site visitor’s state of mind before every action of your sales funnel.

To do this, you will certainly need to know your web traffic’s temperature so you can develop the correct pre-frame bridge.

After that you need to qualify your subscribers, customers and also your VIP customers (the big spenders!).

Recognizing (and also executing) all these actions will assist you get the value possible from each client, while additionally supplying them optimal value.

The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He compares producing a funnel to having fun with a collection of lego blocks.

So creating a funnel for your company is a matter of mixing as well as matching the different blocks together.

Section 4: Funnels as well as Scripts

Section four is the genuine treasure of the book. This is where Russell explains about some of his best sales funnels.

We find out the psychology he makes use of behind each funnel and also how they function. Then, most handy of all, he provides you with fill in the blank layouts so you can execute each funnel for your own organisation.

He also looks at the specific rules he makes use of for structuring the excellent One Time Offer (OTO). This is essential because the OTO’s are where you actually make the true profit from your funnel.

The seven funnels he goes into are the:

  • 2 Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the precise very same funnel he utilizes to market DotCom Secrets (and ClickFunnels) himself.

It’s sort of amusing. He developed a funnel to market ClickFunnels, using ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is primarily a brief ad for ClickFunnels. As mentioned previously, it’s the software application for creating the kinds of sales funnels that Russell has actually been educating you in guide.

So … Should I Read It?

If you have actually been interested sufficiently to read this far, then this book is for you.


If you currently are or will certainly in the future be selling things as well as locating clients/customers from the web (i.e., basically all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin marketing online, read this book.


Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.


He additionally offers web links to free digital resources that aid readers internalize and also act upon the principles presented in the book.


Loaded with very palatable graphics, funnel blueprints, sales scripts, as well as evergreen techniques, this publication has actually ended up being a (dog-eared) staple of the miniature library of business books I keep a shelf next to my workdesk.


Best of all, you can get a cost-free copy (simply pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be providing this book for free permanently, so ensure you claim your copy before they are all gone– or before he begins charging what this book is actually worth.


It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the pictures, and highlight crucial passages.


The Bottom Line


The bottom line is that DotCom Secrets is outstanding. It is all info and no frills. The writing style is concise as well as organized and the accompanying graphics are incredibly easy to understand as well as are “engineered for immediate recall.”

This book is a beneficial tool. Advertising and sales in digital spaces can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a valuable means truly stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Amazon Secret Door. If you’re interested to get a copy, click here to obtain your free copy.