A Comprehensive Dotcom Secrets Review – Click Funnels Order Summary
Welcome to my review of Dotcom Secrets – Click Funnels Order Summary
DotCom Secrets is a comprehensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online as well as his experience helping hundreds of other people develop successful business.
If you have actually spent any amount of time in the world of web marketing, then you’ve possibly heard of Russell before. He’s authored a couple of books already and also has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you intend to succeed marketing online, you ought to certainly take a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of real, actionable actions for building and also expanding any kind of business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about consumer habits and also the basic direction of marketing as well as commerce, understanding and also understanding marketing in the digital space has come to be important.
Business that intend to survive, expand, as well as prosper now and also into the future needs to understand exactly how to reach and sell to individuals over the internet.
It’s that basic.
Even if the sale occurs in digital space, or at least partially in digital space, does not mean you are required to rethink every little thing you understand about sales as well as selling. A lot of the tried and true sales concepts that have been utilized since companies initially existed are still being made use of properly, but they are being combined and hybridized to optimal effect for the digital frontier.
From crossover sales to offering on the internet one-for-one, there are a number of distinct tools, techniques, and also techniques specific to the on-line landscape that build on essential sales concepts.
This blend of the old and the brand-new is at the foundation of what comprises internet marketing as we understand it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to succeed online, you have to understand what these strategies are and also how to use them.
Russell Brunson really did not invent a lot of the approaches and also methods in the book, neither does he declare to. You can find informative products that in a similar way lay out most of the topics he offers in DotCom Secrets.
None of these other products, nonetheless, present the info in such an easy-to-follow style as DotCom Secrets. In many cases they additionally do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small information that make up a successful on-line business, while additionally making certain the visitor never ever loses sight of the big picture: exponential company development.
Not only does he break down how current companies effectively market and also offer their products online, he gives a detailed blueprint for you to replicate it within your own business. It has actually been my experience that this is the location where several similar guides crucially fall short. They focus on concept as well as fall short on workable details.
Basically, if you want to find out how to offer online– be it physical items, electronic products, mentoring, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.
Preferably, you would love to offer individuals your ideal, most pricey item right? But it’s not likely a person would certainly buy that from you if they didn’t recognize who you were yet.
With a value ladder, you can use something to people at a reduced price point, where they are a lot more willing to pull out their wallets.
Then as soon as you show the valueyou can in fact provide, you’ll get a certain percent of purchasers climbing your ladder to buy your more expensive, however more value-packed items.
Russell then presents the idea of a sales funnel. This is the on-line process you need to setup to have customers rise the degrees of your value ladder.
This is just a quick introduction as remainder of the book enters into more information concerning the approach and also psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about connecting with your target market.
First, Russell talks about producing an Attractive Character.
This is everything about creating an on-line character that will certainly draw in people to you and also help you build a following.. These are your dedicated followers that will be the ones to hurry out to acquire your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The ability to speak in parables
- Having the ability to share your character defects
- Is a polarizing figure
Russell goes into detail concerning each as well as shares numerous examples to aid you to comprehend what he indicates.
The second half of the chapter defines 2 of one of the most efficient email marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The vital idea behind this sequence is to keep each e-mail flexible and also enjoyable.
By doing this your subscribers will intend to open every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, and he describes his thinking behind each e-mail so you can adapt them to your own series.
The next e-mail approach is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to keep your relationship with your subscribers.
Because if you don’t communicate with your list often, they are going to forget about you and your future advertising and marketing initiatives will decrease in performance.
What makes the daily Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% web content and 90% enjoyment. Begin doing this and also you will certainly see your open rates, click rates, as well as conversations drastically be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel principles and also the strategies behind an effective funnel.
Among the essential factors that Russell emphasizes below is that you should not start from scratch when developing a funnel. It’s very likely that individuals in your target audience have already developed successful sales funnels. So leverage their experience when developing your own.
To do this, Russell highlights the 5 aspects of any type of successful campaign, and he teaches you exactly how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to comprehend each stage:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to correctly set your visitor’s mindset before every action of your sales funnel.
To do this, you will be required to know your website traffic’s temperature level so you can produce the correct pre-frame bridge.
Then you need to qualify your subscribers, buyers and your VIP purchasers (the big spenders!).
Recognizing (as well as carrying out) all these steps will help you get the value possible from each customer, while additionally providing them maximum value.
The tail end of this section, Russell looks at the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a set of lego blocks.
So creating a funnel for your company is a matter of mixing and also matching the different blocks together.
Section 4: Funnels as well as Scripts
Section 4 is the actual gem of the book. This is where Russell goes into detail concerning several of his finest sales funnels.
We discover the psychology he uses behind each funnel and exactly how they work. After that, most useful of all, he offers you with fill in the blank design templates so you can apply each funnel for your very own organisation.
He additionally discusses the particular guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is necessary because the OTO’s are where you really make the true profit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact very same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.
It’s kind of funny. He built a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a short ad for ClickFunnels. As discussed previously, it’s the software program for producing the kinds of sales funnels that Russell has actually been educating you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you currently are or will in the future be selling things as well as discovering clients/customers from the internet (i.e., essentially all companies), then the solution is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.
He also supplies links to cost-free electronic sources that aid viewers internalize and act on the concepts offered in the book.
Packed with very palatable graphics, funnel plans, sales scripts, and evergreen approaches, this publication has actually ended up being a (dog-eared) staple of the mini library of business books I continue a shelf next to my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be offering this book totally free forever, so see to it you claim your copy before they are all gone– or before he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t giving away a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all info and also no frills. The writing style is succinct and organized and the accompanying graphics are very easy to understand and are “engineered for instantaneous recall.”
This book is a valuable tool. Advertising and sales in digital spaces can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a handy way actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Click Funnels Order Summary. If you’re interested to get a copy, click here to obtain your free copy.