A Comprehensive Dotcom Secrets Review – Clickfunnels Success Stories
Welcome to my review of Dotcom Secrets – Clickfunnels Success Stories
DotCom Secrets is a thorough crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience aiding hundreds of other people build effective firms.
If you’ve spent any amount of time in the world of internet marketing, then you have actually most likely heard of Russell before. He’s authored a few books already as well as has developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to achieve success selling online, you need to absolutely have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains actual, workable actions for building and also growing any firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts concerning consumer behavior and the general direction of marketing as well as business, understanding as well as understanding marketing in the digital space has actually ended up being crucial.
Firms that wish to survive, expand, and grow now and also right into the future needs to understand just how to reach as well as market to people over the internet.
It’s that straightforward.
Even if the sale takes place in digital space, or at least partly in digital space, does not indicate you need to reconsider whatever you learn about sales as well as marketing. Much of the tried and true sales concepts that have been made use of since companies first existed are still being utilized properly, but they are being combined and also hybridized to optimal impact for the digital frontier.
From crossover sales to selling on the internet one-for-one, there are a number of unique tools, strategies, as well as strategies specific to the online landscape that build on essential sales principles.
This blend of the old as well as the new is at the foundation of what comprises web marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you need to understand what these methods are as well as just how to utilize them.
Russell Brunson really did not invent the majority of the techniques as well as methods in the book, neither does he claim to. You can discover informational products that likewise detail much of the topics he provides in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic strategy.
In DotCom Secrets, Brunson links all the little information that make up an effective online firm, while also making sure the visitor never forgets the big picture: rapid business growth.
Not only does he break down exactly how existing companies effectively market and also offer their items online, he provides a step-by-step blueprint for you to replicate it within your own company. It has actually been my experience that this is the location where many similar guides most importantly fail. They concentrate on concept and also fall short on actionable info.
Simply put, if you intend to find out exactly how to sell online– be it physical items, digital items, coaching, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in ascending order of price.
Ideally, you want to market individuals your ideal, most costly item right? Yet it’s not likely somebody would certainly buy that from you if they didn’t recognize who you were yet.
With a value ladder, you can supply something to people at a lower price point, where they are a lot more going to pull out their wallets.
After that once you show the valueyou can in fact offer, you’ll get a specific percentage of customers climbing your ladder to acquire your more pricey, yet more value-packed items.
Russell then presents the concept of a sales funnel. This is the online procedure you require to setup to have consumers rise the degrees of your value ladder.
This is just a quick intro as remainder of the book goes into more detail about the strategy and psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about interacting with your audience.
First, Russell talks about developing an Attractive Character.
This is all about creating an online persona that will certainly attract people to you as well as assist you build a following.. These are your loyal followers who will be the ones to rush out to buy your products.
There are 4 elements you need for an attractive character:
- Having a backstory
- The ability to speak in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell explains regarding each and also shares numerous instances to help you to comprehend what he implies.
The second half of the chapter explains 2 of one of the most effective e-mail advertising and marketing techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its function is to aid you bond your new leads with your attractive character. The key concept behind this sequence is to keep each e-mail flexible and also entertaining.
By doing this your subscribers will certainly intend to open up every one of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, and also he describes his thinking behind each email so you can adapt them to your own sequence.
The following email method is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to maintain your connection with your subscribers.
Due to the fact that if you don’t connect with your list often, they are going to forget about you as well as your future advertising initiatives will lower in performance.
What makes the everyday Seinfeld emails work is that they are entertaining. So each email is 10% content and also 90% amusement. Begin doing this and you will see your open rates, click rates, and conversations substantially increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel principles and also the methods behind a successful funnel.
One of the essential points that Russell emphasizes right here is that you shouldn’t go back to square one when developing a funnel. It’s highly likely that individuals in your target market have actually currently created successful sales funnels. So utilize their experience when developing your very own.
To do this, Russell highlights the 5 elements of any type of successful campaign, as well as he instructs you exactly how to reverse engineer your competitor’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my greatest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to properly set your visitor’s frame of mind before every step of your sales funnel.
To do this, you will certainly need to understand your website traffic’s temperature so you can produce the correct pre-frame bridge.
Then you need to qualify your subscribers, purchasers and your VIP buyers (the big spenders!).
Understanding (as well as applying) all these steps will certainly assist you get the value possible from each subscriber, while additionally supplying them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a set of lego blocks.
So developing a funnel for your organisation is a matter of mixing and matching the different blocks with each other.
Section 4: Funnels as well as Scripts
Section four is the actual treasure of the book. This is where Russell goes into detail regarding some of his ideal sales funnels.
We find out the psychology he makes use of behind each funnel and how they function. Then, most practical of all, he offers you with fill in the blank templates so you can execute each funnel for your own organisation.
He likewise looks at the certain rules he utilizes for structuring the perfect One Time Offer (OTO). This is very important because the OTO’s are where you truly make the true profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the precise very same funnel he uses to sell DotCom Secrets (and also ClickFunnels) himself.
It’s kind of amusing. He constructed a funnel to market ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is generally a brief advertisement for ClickFunnels. As pointed out earlier, it’s the software application for developing the types of sales funnels that Russell has been teaching you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will certainly in the future be offering things and also finding clients/customers from the net (i.e., virtually all businesses), then the solution is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t constrained to living between the covers of DotCom Secrets either.
He likewise gives links to free digital sources that assist visitors internalize as well as act upon the principles offered in the book.
Packed with very consumable graphics, funnel blueprints, sales scripts, and also evergreen approaches, this book has ended up being a (dog-eared) staple of the mini collection of business books I continue a rack next to my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book completely free permanently, so see to it you claim your copy before they are all gone– or before he begins charging what this book is really worth.
It deserves noting that Brunson isn’t handing out a PDF or an electronic copy of his amazing book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all details and also no frills. The writing style is concise and also organized as well as the accompanying graphics are super easy to understand and also are “engineered for instant recall.”
This book is an important tool. Marketing as well as sales in digital spaces can appear so overwhelming. There are many moving pieces as well as variables that a book like DotCom Secrets that understands the madness in such a helpful method actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Success Stories. If you’re interested to get a copy, click here to obtain your free copy.